Responsibilities

• Drive Implementation of Marketing Strategies and Initiatives in US
• Develop and execute US marketing plan for the Aortic business (Aortic portfolio of products)
• Lead and execute digital marketing strategies, both customer oriented and direct-to-patient to increase the therapy awareness
• Own responsibility for all business analytics related to all key product lines within the Aortic portfolio including but not limited to, Annual Operating Plan, strategic forecasts, segmentation, targeting, and ongoing sales performance metrics.
• Work in close relationship with Sales, Analytics, Training & Education (sales and physician), Global Marketing, Medical Science
• Manage the relationships with the key external stakeholders – providers, payers, clinical societies
• Lead product and services value proposition dissemination across the customer base
• Maintain a vigorous competitive intelligence presence and strategy to grow market share across the portfolio
• Constantly be the voice of the customer and identify customer’s product-related unmet needs identifying innovative ways to engage with them
• Analyze clinical data and communicate to internal teams to ensure sales teams are fully confident in clinical data messaging

Requirements

• 7+ years of medical device marketing, or related customer-facing experience (e.g. sales, clinical, medical science, training & education) 5 years with an advanced degree
• Strong written and oral communication
• Bachelor’s degree in marketing or medical device related discipline (e.g. business, marketing, communications, biomedical engineering, biochemistry)
• Good understanding of the US healthcare system
• Experience with physician engagement activities and events
• Experience with digital product marketing campaigns

Preferred

• MBA
• Understanding of aortic disease , therapies , and products
• Experience in US medical device therapy and market development
• Experience being in a cath lab or operating suite (even if just as observer)
• Proven strategic thinking and business acumen

Benefits

• Health, Dental and vision insurance
• Health Savings Account
• Healthcare Flexible Spending Account
• Life insurance
• Long-term disability leave
• Dependent daycare spending account
• Tuition assistance/reimbursement
• Simple Steps (global well-being program)
• Incentive plans
• 401(k) plan plus employer contribution and match