Principal Marketing Operations Specialist Waltham, Massachusetts, United States at Markforged Vietnam | Waltham, MA | $113K/yr – $150K/yr

Principal Marketing Operations Specialist Waltham, Massachusetts, United States

Waltham, MA (On-site)

$113K/yr – $150K/yrSenior LevelFull time

Posted 3 weeks ago

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Job Summary

Own marketing operations for a Marketo–Salesforce stack, driving standardized processes, data quality, and scalable automation across campaigns, emails, and lead lifecycle.

Campaign execution, form and list management, and tracking QA to ensure clean funnel data.
Process governance: naming conventions, taxonomy, data standards, and playbooks across regional teams.
System health and reporting: Marketo/Salesforce syncing, lead progression, and performance dashboards.

Job Description

Own marketing operations for a Marketo–Salesforce stack, driving standardized processes, data quality, and scalable automation across campaigns, emails, and lead lifecycle.

Campaign execution, form and list management, and tracking QA to ensure clean funnel data.
Process governance: naming conventions, taxonomy, data standards, and playbooks across regional teams.
System health and reporting: Marketo/Salesforce syncing, lead progression, and performance dashboards.