Responsibilities

• Set the technical vision and multi-year roadmap for marketing operations within your domain, identifying capability gaps and championing the platforms, processes, and architectural changes required to unlock the next horizon of growth.
• Lead the design and execution of the most complex, high-stakes, multi-channel campaigns and journey orchestration initiatives — including those that span business units, regions, or require novel technical approaches that have not been previously solved on the team.
• Act as the team's deepest subject-matter expert across our martech stack (Oracle Eloqua, Adobe AEP/Marketo, IXP/IPD, Movable Ink, and adjacent platforms), serving as the escalation point for the most difficult technical and architectural decisions.
• Partner with Lifecycle Marketing, Analytics, Data Operations, Engineering, and GTM Tech leadership to define joint strategy, negotiate roadmaps, and ensure marketing operations is positioned as a strategic capability rather than a downstream execution function.
• Define and evolve the operating standards, frameworks, and best practices used by the broader Marketing Operations org — including campaign architecture patterns, experimentation methodology, QA frameworks, governance models, and documentation standards.
• Drive measurable improvements in campaign performance through advanced experimentation, segmentation, personalization, and journey optimization strategies, and codify what works into repeatable patterns the team can-scale.
• Lead the evaluation, design, and adoption of AI-driven and automation-driven solutions that materially change the velocity, accuracy, and sophistication of our marketing execution.
• Mentor Staff, Senior, and Associate marketing operations practitioners — raising the technical bar across the team through code/configuration review, design reviews, and structured knowledge-sharing.
• Represent Marketing Operations in executive-level forums, translating complex technical considerations into clear business tradeoffs and influencing decisions across senior leadership.
• Champion data governance, deliverability, privacy, and compliance as foundational requirements, ensuring our operations meet the highest standards of customer trust at scale.