Responsibilities

• Drive the TurboTax SEO/GEO Strategic Roadmap: Serve as the Senior strategist for the unification of traditional SEO content generation and "Model Training" dominance. You will drive the operationalization of GEO measurement, analysis, and action, executing strategies to gain a competitive advantage in both "blue link" visibility and LLM presence across all major AI channels.
• Foundational SEO Excellence: Oversee content architecture, including internal linking strategies, metadata optimization, and schema markup. While partnering with technical teams, ensure all content is structured for maximum visibility in both traditional search and AI synthesizers.
• Establish Definitive Authority (Presence, Position, Sentiment): Own the "True North" metrics for TurboTax AI discovery. Ensure content delivers a 100% optimized response, characterized by top-tier brand presence, dominant positioning, and neutral-to-positive sentiment.
• End-to-End Content Operations: Manage the tactical execution of the editorial calendar. This includes CMS publishing, coordinating with tax experts for factual accuracy, and managing agency partners to ensure high-quality content is delivered on time through peak season.
• Strategic Content & Business Impact: Serve as the subject matter expert for the TurboTax content library. Ensure content is optimized not just for traffic, but for high-value business actions including engagement, logins, and product starts.
• Content Generation Velocity: Drive the scaling of enterprise-grade content marketing platforms and AI-based solutions to meet the sheer volume of content required for a multi-channel discovery engine, especially during high-velocity peak tax seasons.
• Cross-Functional Liaison: Act as the primary strategic point of contact for TurboTax SEO/GEO content health, working across Product, Data Engineering, and Marketing to diagnose competitive gaps and act with speed through peak periods.

Requirements

• 10+ years of professional experience in SEO, Content Strategy, or Digital Product Management within a large-scale, high-growth organization.
• Expertise in the "New Search" Stack: Deep understanding of GEO vs. SEO, specifically how LLMs parse "Information Gain," entity relationships, and sentiment.
• Multi-Media Content Mastery: Proven track record of managing and optimizing content across various formats (video, infographics, audio) for search rankings and user engagement.
• CMS & Technical Proficiency: Strong experience managing content publication within an enterprise CMS and utilizing SEO research tools (Google Search Console, Adobe Analytics, Ahrefs, or similar).
• Strategic Influence: Ability to translate complex "Agentic" or AI behavioral shifts into clear business strategies and influence senior leadership as a high-level individual contributor.
• High Ownership: A self-starter who can manage a "strike team" environment, move from reactive answering to proactive education, and drive a competitive advantage in a rapidly shifting landscape.

Preferred