Principal Growth Marketing Manager at Snorkel AI | San Francisco, CA | $186K/yr – $275K/yr

Snorkel AI

Principal Growth Marketing Manager

San Francisco, CA (Hybrid)

$186K/yr – $275K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive a cross-channel, product-led growth engine to generate enterprise AI—focused pipeline for a high-growth B2B tech startup.

Own end-to-end growth experiments across paid, organic, product-led, and ABM to build a scalable pipeline.
Must-have: 8–10 years in growth marketing for B2B tech with measurable pipeline impact.
Standout: data-driven decision making with dashboards and familiarity with AI tooling for enterprise buyers.

Job Description

Responsibilities

Modern Growth Strategy : Design and own a growth engine that goes beyond traditional demand gen — blending paid, organic, product-led, and community-driven channels into a cohesive, always-on pipeline machine.
Creative Campaign Development : Conceive and launch campaigns that cut through the noise with technical audiences — think benchmark drops, interactive data playgrounds, developer-first content, and viral research moments, not just gated whitepapers.
Experimentation & Optimization : Run rapid, structured experiments across the full funnel. A/B test everything from ad creative and landing pages to email sequences and conversion flows. Let the data decide.
Signal-Based Pipeline Generation : Move beyond MQL-centric models. Build intent-based and signal-driven programs that surface and engage high-fit accounts using product consumption data, research engagement, and third-party intent signals.
ABM & Personalized Outreach : Partner with sales to run sophisticated, multi-touch ABM plays targeting enterprise and frontier lab accounts with relevant, timely, and genuinely useful content.
Analytics & Attribution : Partner with Marketing Ops on growth dashboards and reporting. Build a clear picture of what's working, where pipeline comes from, and how to allocate resources for maximum impact.
AI Tooling : Leverage modern AI tools to scale programs efficiently. Bring a builder's mindset to marketing infrastructure.
Cross-Functional Growth Loops : Collaborate with product marketing, research, content, and sales to create compounding growth loops where great research fuels great content, which fuels great conversations, which fuels great deals.

Requirements

8-10 years of experience in growth marketing, demand generation, or performance marketing — ideally in B2B technology, developer tools, or AI/ML
A track record of building and scaling programs that directly and measurably drive pipeline and revenue, not just top-of-funnel vanity metrics
Experience moving beyond traditional MQL models toward signal-based, intent-driven, or product-led growth motions
Deep comfort with data — you can build dashboards, run experiments, and make resource allocation decisions grounded in analytics
Hands-on proficiency with modern marketing and sales tools (e.g., Salesforce, Marketo/HubSpot, 6sense or Demandbase, Google Analytics, Looker) and a willingness to adopt AI-powered tooling
Experience with account-based marketing strategies targeting enterprise or highly technical buyer personas
Strong creative instincts — you can develop campaigns that feel fresh, relevant, and authentic to developer and data science audiences
Comfort operating in ambiguity and moving fast in a high-growth startup environment
A genuine passion for AI and an understanding of (or eagerness to learn) the AI/ML landscape, including benchmarks, model evaluation, and data-centric AI

Snorkel AI

4.4 Glassdoor

Snorkel AI is building the data layer for specialized AI, enabling frontier labs, enterprises, and government agencies to develop AI tailored to their unique workloads. Born from pioneering research at the Stanford AI Lab, Snorkel combines cutting-edge programmatic data development technology with deep domain expertise to accelerate AI from prototype to production.Backed by Addition, Greylock, GV, In-Q-Tel, Lightspeed Venture Partners, and funds and accounts managed by BlackRock, Snorkel AI is headquartered in Redwood City, California.Learn more at snorkel.ai or follow @SnorkelAI.

Founded in 2019

Redwood City, California, USA

784 employees (287 in marketing)

snorkel.ai

92% recommend to a friend

91% CEO approval