Principal Growth Marketer at Tines | Indiana, USA | $170K/yr – $230K/yr

Tines

Principal Growth Marketer

Indiana, USA (Remote)

$170K/yr – $230K/yrSenior LevelFull time

Posted 1 month ago

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Job Summary

Own the paid growth engine and funnel visibility for a B2B SaaS, aligning SDR handoff and lifecycle to scale pipeline.

Paid Growth: own strategy across search, social and emerging channels with audits and channel mix improvements.
Funnel Visibility: partner with RevOps to build attribution, tracking and performance framework that informs optimization.
Inbound Growth & Lifecycle: shape SEO, website growth and lifecycle journeys to drive activation into pipeline.

Job Description

Own Paid Growth & Acquisition
Lead the strategy and execution of paid acquisition across search, social, and emerging channels
Lead a comprehensive audit and reset of performance, improving targeting, channel mix, and efficiency
Partner with our paid media agency to optimize performance across paid channels
Partner with RevOps to improve funnel visibility, tracking, and reporting
Establish a clear performance framework, including targets, measurement, and optimization strategy
Drive improvements in cost efficiencies, conversion rates, and pipeline contribution
Strengthen SDR & Pipeline Alignment
Partner with SDR leadership and Pipeline Programs to improve conversion from lead to opportunity
Drive accountability for follow-up on marketing leads, ensuring prioritization, routing, and speed-to-lead in partnership with SDR leadership and RevOps

Tines

4.8 Glassdoor

Co-headquartered in Dublin and Boston, Tines’ workflow and AI orchestration platform enables businesses to operate more effectively, mitigate risk, reduce tech debt, and do the work that matters most. Tines brings an impact-first approach to all teams, securely running thousands of mission-critical workflows per day across a diverse range of customers, including Canva, Databricks, Elastic, Kayak, Intercom, and McKesson.

Founded in 2018

Dublin, County Dublin, IRL

509 employees (50 in marketing)

www.tines.com

100% recommend to a friend

100% CEO approval