Principal Global Alliance Marketing Manager

San Jose, CA (On-site)

$140K/yr – $261K/yrSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Drive Adobe\'s global partner marketing strategy as a senior alliance marketer, owning joint plans and multi-channel campaigns.

  • Own development and execution of global joint partner marketing plans.
  • Must-have: 10+ years in enterprise marketing with 5+ years in partner marketing.
  • Standout: Experience coordinating partner sponsorships at flagship events and collaborating with ABM teams.

Job Description

Responsibilities

  • Lead development of the global joint marketing plans with assigned partners.
  • Work with partners to drive pipeline creation and progression through the best mix of marketing channels (i.e., events, content development, thought leadership social, etc.).
  • Identify top opportunities for business engagements (internal and customer-facing) with senior leadership supporting the alliance partnerships.
  • Co-develop plan, presence, and execution of Partner sponsorships of flagship Adobe global events (ie, Adobe Customer Experience Orchestration Summit, Adobe MAX).
  • Co-develop plan, presence, and execution of partner involvement in key third-party events.
  • Collaborate with the Adobe ABM teams on regional joint alliance partner activities.
  • Report on success metrics and internal reporting dashboards.
  • Plan, manage, and report on partner marketing budget.
  • Engage appropriate alliance partners to support key Adobe announcements.
  • Drive the development of customer success stories and joint value propositions to highlight partnership wins and support best practices of working with the Partner ecosystem.

Requirements

  • 10+ years’ experience in an enterprise marketing role within the tech industry and 5+ years in a partner marketing role.
  • Bachelor’s Degree in a relevant field preferred.
  • Experience working with sales, partnerships, and marketing organizations in customer-facing roles.
  • Ability to work in fast-paced, high-pressure situations.
  • Ability to implement programs quickly and effectively with strong attention to detail.
  • Comfortable with managing through change.
  • Excellent written and verbal communication skills.
  • Familiar with reporting on metrics and pivoting from data insights.
  • Strategic planner and problem solver.
  • Domestic and international travel may be required.

Benefits

  • comprehensive benefits programs
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Adobe

4.2 Glassdoor

Adobe is the global leader in digital media and digital marketing solutions. Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results. In short, Adobe is everywhere, and we’re changing the world through digital experiences.

Founded in 1982
San Jose, CA, US
40K employees (5,864 in marketing)
81% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
315.2M
Monthly Google Ads Budget
$7.2M
Traffic Source Mix
Search
33.8%
Direct
58.6%
Referral
6.1%
Social
0.4%
Paid
1%

Headcount Trend

Current headcount: ~41.4K

Marketing Team

Marketing Team Size
3,063 (7% of company)
Median Career Experience
18.5 years
Median Tenure
7.5 years
Marketing Roles Posted (Last 30 Days)
19

Funding

Total Funding
$2.5M
Last Raise
$2.5M
Series Unknown, 41 years ago

Funding History

  • Oct 1984
    Series Unknown • $2.5M

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