Own executive audience messaging and positioning for AWS, translating cloud and AI value into narratives for C-suite decision-makers.

• Know Your Executive Customer Deeply
• Conduct an audit of existing executive-facing messaging and content to identify opportunities for greater consistency, impact, and differentiation
• Build a deep, research-backed understanding of executive personas—with particular focus on business-oriented roles (i.e. CIO/CTO, CEO/founders, CFO, CMO, CRO, CHRO) whose priorities and decision-making processes differ from technical buyers
• Map how these leaders define success, their challenges and pain points, how they discover and evaluate information, and how they make decisions—developing rich audience profiles that inform all downstream messaging
• Identify where executive audience messaging can be strengthened across the organization, establishing a clear view of where dedicated ownership adds the most value
• Create Differentiated Positioning & Messaging
• Define and own the executive audience messaging framework—translating AWS capabilities, business outcomes, and strategic value into positioning and stories that resonate with C-suite decision-makers
• Develop core messaging pillars, value propositions, and accompanying customer stories for executive personas, ensuring they connect the needs of these leaders with AWS’s differentiated value
• Synthesize market intelligence, customer feedback, competitive insights, and subject matter expert input to continuously refine positioning and messaging strategy
• Serve as the executive audience subject matter expert—the go-to resource that teams across Marketing, Sales, and Communications turn to for guidance on how to engage senior leaders effectively
• Build Scalable Assets & Enable Teams
• Develop core messaging assets and templates that industry, account-based marketing, and field teams can customize for their specific executive engagements—ensuring consistency and quality at scale
• Create foundational content including executive-ready narratives, presentation frameworks, talk tracks, briefing materials, and thought leadership themes
• Lead message testing and optimization programs, using data, analytics, and direct customer feedback to validate effectiveness and drive continuous improvement
• Enable marketers and field teams on executive messaging—raising the bar on how the organization communicates with senior leaders across all channels (digital, events, sales engagements, executive briefing centers)
• Partner with content and demand generation teams to ensure executive-focused messaging is integrated into broader marketing programs where relevant
• Drive Cross-Functional Alignment & GTM Integration
• Partner with product marketing managers, solutions architects, and subject matter experts to ensure executive messaging is technically grounded, strategically sound, and consistently applied
• Identify and amplify compelling customer transformation stories, collaborating with customers to develop case studies that demonstrate measurable business impact for executive audiences
• Help define the go-to-market approach for reaching executive personas through existing and emerging channels—partnering across field sales, account-based marketing, events, and communications
• Drive cross-functional alignment on executive messaging priorities, influencing stakeholders across a matrixed organization and serving as a resource for teams creating their own executive-facing content