Responsibilities

• Own a defined portfolio of community content workstreams aligned to business, product, and GTM priorities.
• Translate strategic objectives and product value propositions into scalable full-funnel community marketing content that drives sharing, conversation, and perception shifts within key online creator communities.
• Design community content programs that intentionally connect product workflows and value propositions to culturally relevant creator conversations.
• Plan and implement cross-platform, always-on and launch campaigns that elevate key messages and drive measurable engagement and sentiment.
• Represent community content strategy in cross-functional planning forums and influence narrative alignment across marketing teams.
• Evaluate and evolve existing community content operating frameworks to increase velocity, scalability, and clarity across campaigns.
• Standardize and modernize briefing processes for creators and community members to support higher-volume output.
• Develop and refine playbooks, templates, and workflow systems adopted across community marketing.
• Drive continuous improvement in production workflows, finding opportunities to increase efficiency and quality.
• Lead and optimize relationships with external agency partners (paid amplification and video production), defining scopes of work and performance expectations to improve throughput and impact.