Principal, Change Management, Amazon Ads

Culver City, CA (On-site)

$142K/yr – $211K/yrSenior Level8+ years expFull time

Posted 5 weeks ago

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Job Summary

Own change management strategy and cross-functional adoption, aligning product, marketing and sales around measurable KPIs.

  • Change governance: shape the end-to-end approach, define success metrics, and report to VPs to keep leadership aligned.
  • Channel and cadence: build workshops, webinars, eLearnings and other forums, and own the change calendar.
  • Measurement and iteration: track adoption and impact, refine the process, and tie results to business outcomes.

Job Description

Responsibilities

  • Define the change management strategy for both major and ongoing changes, to build awareness and knowledge about changes among product, marketing, sales and other cross-functional teams and the desire in them to adopt the change.
  • Help tailor industry frameworks for what great change management looks like, applying them to Amazon Ads
  • Establish channels and mechanisms (workshops, webinars, eLearnings, emails, slack, etc.) to execute the change management strategy, and own the change management calendar.
  • Continually refine the change management process to improve efficacy.
  • Define KPIs for what success looks like and measure the same.
  • Author documents for VP-level leadership audience to drive alignment on strategy and provide periodic performance updates.

Requirements

  • Bachelor's degree
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience communicating results to senior leadership
  • Experience driving direction and alignment with cross-functional teams
  • 6+ years of professional non-internship marketing experience
  • Experience building, executing and scaling cross-functional marketing programs
  • 8+ years of change management experience
  • 3+ years experience in Advertising industry

Preferred

  • Experience leading or supporting organization-wide Go-To-Market strategy

Benefits

  • Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
  • 401(k) matching, paid time off, and parental leave.
  • Learn more about our benefits at https://amazon.jobs/en/benefits
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Amazon

Reli. is a family-owned business built around strong valuesand a passion to serve our customers. Our drivestemmed from seeing a need for custom-tailored qualityproducts at wholesale prices & quantities. We wanted to beable to put quality first and still be able to providehonest pricing.With our global and domestic operations, we have thefreedom to center each and every decision around ourvalued customers. We approach all our work with the same driveand energy to make sure our customers can always relyon Reli.

Founded in 2018
Cerritos, California, USA
171 employees (30 in marketing)

Traffic Signals

Monthly Visitors
2.8B
Monthly Google Ads Budget
$77.4M
Traffic Source Mix
Search
25.2%
Direct
65.9%
Referral
6.4%
Social
1.7%
Paid
0.6%

Headcount Trend

Current headcount: ~171

Marketing Team

Marketing Team Size
24 (14% of company)
Median Career Experience
6 years
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
100

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