Principal Brand Strategist, Amazon Ads, Amazon Ads Marketing

Santa Monica, CA (On-site)

$168K/yr – $250K/yrSenior Level10+ years expFull time

Posted 2 days ago

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Job Summary

Own and evolve the end-to-end brand strategy for Amazon Ads, shaping the 3–5 year vision and ensuring cohesive, differentiated narratives across a multi-product portfolio and global teams.

Translate business objectives into compelling B2B brand narratives for CMOs, media buyers, and agencies
Influence VP+ leadership and cross-functional partners to align brand architecture, positioning, and governance

Job Description

Responsibilities

Brand Architecture & Positioning
Own and evolve the end-to-end brand strategy for Amazon Ads, including brand architecture, positioning, and value propositions across the full portfolio of products and services
Define how Amazon Ads differentiates in the B2B advertising marketplace against competitors
Develop and maintain a scalable brand architecture that accommodates new products and market expansion
Strategic Leadership
Serve as the voice on brand strategy, influencing VP+ leadership and cross-functional stakeholders
Translate complex business objectives and product capabilities into compelling, insight-driven brand narratives for B2B audiences (CMOs, media buyers, agency leaders)
Set the long-term brand vision (3–5 year horizon) and build the roadmap to get there
Cross-Functional Influence
Partner with Marketing, Sales, Creative, Events, and PR to ensure brand coherence across all advertiser-facing channels

Requirements

10+ years' experience in brand strategy, with significant focus on B2B or enterprise marketing
Proven track record of developing and owning brand strategy for a major technology, media, or advertising platform
Experience building brand architecture for complex, multi-product portfolios
Demonstrated ability to influence senior leadership (VP+) and drive alignment across large, matrixed organizations
Deep expertise in brand research methodologies, competitive positioning, and B2B buyer journeys
Bachelor's degree in Marketing, Business, Communications, or related field

Preferred

Experience in the advertising/ad-tech industry or marketing to advertisers and agencies
Global brand management experience across multiple markets
Familiarity with Amazon's advertising products and ecosystem
Experience translating technical product capabilities into emotionally resonant brand narratives
Track record of building brand strategy functions or teams from the ground up

Benefits

health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
401(k) matching
paid time off
parential leave
Learn more about our benefits at https://amazon.jobs/en/benefits

Amazon

Reli. is a family-owned business built around strong valuesand a passion to serve our customers. Our drivestemmed from seeing a need for custom-tailored qualityproducts at wholesale prices & quantities. We wanted to beable to put quality first and still be able to providehonest pricing.With our global and domestic operations, we have thefreedom to center each and every decision around ourvalued customers. We approach all our work with the same driveand energy to make sure our customers can always relyon Reli.

Founded in 2018

Cerritos, California, USA

171 employees (30 in marketing)

www.amazon.com/reli