Responsibilities

• Lead the execution of market research projects, leading all project logistics and planning, and coordination with internal and external partners/vendors
• Lead the analysis and reporting of market research projects, conducting analyses, writing reports, and presenting insights, influencing others through storytelling and impactful insights that drive discussion and business action
• Lead the design of market research projects, deciding on appropriate research methodologies, drafting research briefs, assessing pricing and feasibility, and securing internal approvals
• Deliver actionable insights utilizing a variety of brand measurement sources, including brand health trackers, creative/advertising pre-testing, in-market advertising and media effectiveness studies, and ad-hoc custom qualitative and quantitative studies
• Leverage data and insights across a variety of primary, secondary and syndicated sources to bolster insights and recommendations delivered to internal partners
• Provide ongoing consumer research expertise and consultation to internal partners and senior leaders in support of marketing strategy decisions
• Contribute and continually update your knowledge of evidence-based marketing to refine Capital One’s brand strategy and measurement approaches

Requirements

• Bachelor’s Degree or military experience
• At least 3 years of experience in a market research role on the supplier side or client side in marketing research (planning and executing studies)
• This role requires 10% travel within the North American Region

Nice To Have

• At least 5 years of experience in a primary market research role on either the supplier side or client side, planning and executing studies.
• Experience leading advertising, sponsorship and media effectiveness research focused on marketing communications and longitudinal impact on business results, ideally in the financial services industry.
• Experience working with analytical tools such as Python, R, SAS, SPSS, SQL, Q or similar tools (e.g., third party data analysis portals)

Benefits

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.