Principal, Art Direction - Performance Marketing

New York City, NY (Remote)

$95K/yr – $125K/yrSenior Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own end-to-end creative leadership for high visibility social and video, pairing concepting and production with performance mindsets while mentoring the next wave of designers.

  • Own end-to-end execution across social and video with a performance lens.
  • Lead and develop junior designers while ensuring final outputs meet briefs and brand standards.
  • Collaborate with copy, strategists, and producers to align on briefs, voice, and business goals.

Job Description

Responsibilities - Deliver High-Impact Creative: Concept and design best-in-class digital creative across social, and video, with a strong focus on visual storytelling and performance. - Mentor & Lead: Act as a direct supervisor and mentor to junior and mid-level Art Directors and Designers. Provide clear, constructive feedback to creatives across disciplines (for example, to copy) to elevate the team's output and foster professional growth. - Support Video + Content Production: Contribute to pre-production planning, support on-set shoots, and collaborate with editors and designers in post to ensure work comes to life as intended. - Partner Across Disciplines: Work closely with copywriters, strategists, producers, project managers, and client teams to ensure creative aligns with brief goals, brand voice, and business objectives. - Manage Creative Execution: Own the work from end to end. Concepting and producing polished on-brand, performance-minded assets that meet timelines and briefs. As an Associate Director, Art Direction, you will lead by doing, driving execution while strategically delegating portions of our projects to our junior team members to support efficiency, mentorship and delivery while remaining accountable for the final output. - Be a Problem Solver: Navigate ambiguity with CD support, adapt to shifting priorities, and bring proactive solutions to creative and production challenges. These solutions should come in the form of daily brainstorming and inspiration sharing with the team. - Cultivate Culture: Foster an inclusive, high-energy environment. Lead daily brainstorms and inspiration-sharing sessions to keep the team’s creative pulse sharp. Requirements - 5+ years of experience in visual design with a strong portfolio showcasing digital campaigns, social-first content, and video-driven work. - Prior social agency experience or relevant experience with a track record of navigating high-volume, high-visibility accounts. - On-set and content production experience (domestic or international), including working with video directors, editors, and producers. - Strong client presentation and communication skills - you can confidently present ideas, take feedback in stride, and advocate for great creative. - Excellent design sensibility and a strategic eye for layout, typography, motion, and branding. Additionally, deep knowledge of social best practices for optimal performance. - A proactive, collaborative mindset - you bring energy to brainstorms, jump in where needed, and support your teammates with generosity and respect. - A creative portfolio that shows your eye for design, your range in digital, video, and ability to turn strategy into scroll-stopping creative. Benefits - Healthcare, Dental, and Vision coverage - 401K plan, plus matching - PTO - Paid Company Holidays - Parental Leave
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DEPT®

3.6 Glassdoor

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Coach, eBay, and OpenAI. Certified B Corp and Climate Neutral since 2021.

Founded in 2016
Amsterdam, North Holland, NLD
4.5K employees (1,449 in marketing)
68% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
186.6K
Monthly Google Ads Budget
$1.2K
Traffic Source Mix
Search
40%
Direct
50.1%
Referral
7.4%
Social
1.8%
Paid
0.6%

Headcount Trend

Current headcount: ~4.5K

Marketing Team

Marketing Team Size
850 (19% of company)
Median Career Experience
8 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
24

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