Principal Analyst, Marketing, Media & Ad Tech Briefings

New York City, NY (Hybrid)

$160K/yr – $170K/yrSenior Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own editorial leadership for a daily, data-driven newsletter with voice across Marketing, Media, and Ad Tech; marshal a team, standardize publish process, and turn engagement data into strategy.

  • Editorial Leadership: Own the team, mentorship, and final authority on published content.
  • Audience Strategy: Author daily pieces, reports, and visuals; drive content strategy from subscriber engagement metrics.
  • Brand Representation: Represent EMARKETER at events and media, align content strategy with product, sales, and data partners.

Job Description

Responsibilities

  • Lead a high-performing team of analysts, providing the mentorship and editorial oversight needed to produce world-class newsletters on Marketing, Media, and Ad Tech
  • Act as the final authority on all published content, ensuring every briefing is persuasive, digestible, and forward-looking
  • Author daily newsletter articles, high-impact reports and presentations that provide the definitive take on the industry’s most pressing challenges
  • Create engaging data-centric charts and graphics that support your analysis and elevate our stories
  • Serve as the face of EMARKETER by representing the brand at major industry events, on social media, and across global news outlets
  • Partner with product, sales and data teams to refine content strategy based on subscriber engagement and email performance metrics
EMARKETER logo

EMARKETER

EMARKETER is the go-to forecasts, data, and insights provider for marketing, advertising, and commerce professionals.

Founded in 1998
New York, New York, USA
320 employees (67 in marketing)

Traffic Signals

Monthly Visitors
328.2K
Monthly Google Ads Budget
$5.4K
Traffic Source Mix
Search
46.1%
Direct
43.3%
Referral
8%
Social
1.8%
Paid
0.7%

Headcount Trend

Current headcount: ~320

Marketing Team

Marketing Team Size
60 (19% of company)
Median Career Experience
13 years
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$25M
Last Raise
$25M
Series Unknown, 14 years ago

Funding History

  • Jan 2012
    Series Unknown • $25M

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