Retail Media Strategist (Walmart Connect) - Freelance Contractor
Later
Boston, MA (Remote)
$75/hr - $100/hrIn-houseFull-timeMid level3+ years exp.
1 day ago
Principal Advertising Strategist (Amazon Marketplace)
San Diego, CA (On-site)
$125K/yr – $175K/yrSenior Level8+ years expFull time
Posted 2 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own Amazon PPC strategy for enterprise campaigns, turning data into growth and teaching the team how to scale with AI aids and repeatable templates.
- Growth & Campaign Ownership: Lead PPC across Seller Central and Vendor Central for enterprise brands, driving measurable ROI.
- Analytics to Action: Convert campaign data into insights and concrete optimization steps.
- People & Process: Mentor juniors and codify best practices with scalable tools and templates.
Job Description
Responsibilities
- Lead Amazon PPC strategy and manage complex advertising campaigns
- Partner with enterprise clients, solving high-impact challenges and delivering measurable results
- Analyze campaign data to craft insights and action plans that drive growth
- Mentor junior strategists and shape internal best practices
- Stay ahead of industry trends and leverage AI to optimize performance
- Design tools and templates that improve efficiency across the organization
- 8+ years experience in advertising strategy, including
- 4+ years Amazon PPC (agency experience preferred)
- Hands-on experience with Amazon Seller Central, Amazon Vendor Central
- Advanced reporting tools (Excel, Sheets, etc.)
- Success in Amazon Ad Console, 3rd party platforms, and retail media networks
- A passion for mentoring and continuous improvement
- Multiple medical plan options through Anthem Blue Cross
- Dental & vision insurance (including orthodontia and annual exams)
- Pet benefit program with savings on vet care, products, and services
- Paid vacation (accruing up to 120+ hours/year with rollover and cap)
- Paid holidays annually
- Coverage for spouses/domestic partners and dependents under 26
Luminize
Luminize is a full-service Amazon Agency that partners with global brands to grow their revenue and profit through optimization, protection, and new customer acquisition. We are data-obsessed experts who leverage shopper behavior, market, and advertising data to find unique growth opportunities and ways to give our clients a competitive edge. Our expertise is grounded in 35 years of B&M retail experience and 12 years of managing and growing our own Amazon Seller and Vendor Central Accounts. We provide comprehensive solutions in brand strategy and advertising management for both Vendor and Seller Central Accounts, leveraging our deep understanding of Amazon’s search algorithm, advertising platforms, and customer journey to increase revenue. We enhance brands’ Amazon presence through optimization of written, visual and UGC (User Generated Content), MAP enforcement, and by eliminating non-compliant resellers.
Traffic Signals
Monthly Visitors
3K
Traffic Source Mix
Search
29.6%
Direct
46%
Referral
5.8%
Social
17.1%
Paid
1.4%
Headcount Trend
Current headcount: ~78
Marketing Team
Marketing Team Size
28 (36% of company)
Median Career Experience
13.5 years
Median Tenure
2.6 years
Marketing Roles Posted (Last 30 Days)
6
People
Marketing Leadership
Zack Anderson
Chief Marketing Officer
At the company for 15 years 6 months
Tony Morales
Vice President of Brand Growth
At the company for 3 years 1 month
Charlee Waldrop
Associate Director of Brand Management
At the company for 2 years 6 months
Lauren Sandwith
Associate Director of Brand Management
At the company for 3 years 7 months
