Responsibilities

• Deeply understand the unique needs, challenges, and buying journey of target accounts in the 1:1 ABM program
• Develop personalized content experiences and programs that resonate with decision makers at the account
• Track and analyze campaign performance, utilize data to optimize strategies and demonstrate the ROI of your efforts
• Collaborate closely with the sales team to ensure alignment on account goals and programs and provide them with insights and marketing muscle needed to reach account goals and close deals
• Build working relationships with regional field marketing and product marketing teams to ensure strategic alignment and seamless execution of ABM
• Be a continual learner, staying current on the latest ABM trends and technologies to continuously refine our approach and ensure maximum program impact

Requirements

• 3-5 years of experience with a proven track record of successfully executing 1:1 ABM campaigns for global accounts.
• 3-5 years of experience in SaaS enterprise technology marketing, preferably with a focus on ABM.

Preferred

• Strong understanding of how to use marketing technology tools like Marketo, 6Sense, Salesforce, Folloze, and data analytics tools.
• Ability to work collaboratively in a cross-functional team environment, especially with sales, marketing, and customer success.
• A solid understanding of customer personas and the ability to tailor messaging accordingly.
• Strong analytical skills with the ability to interpret data and insights to drive informed marketing decisions.
• Excellent communication, collaboration, and project management skills with a can-do attitude and ability to drive initiatives across teams and regions.

Benefits

• We offer competitive compensation, company-sponsored premium benefits, medical, dental, vacation/holidays, company matching 401(k) Plan, etc.