Responsibilities

• Formulate the company's overall marketing strategy and annual marketing plans.
• Define market positioning and growth pathways based on industry trends and competitive analysis.
• Drive the deep integration of brand strategy and business strategy.
• Oversee brand building, brand communications, and brand asset management.
• Enhance brand awareness, reputation, and market influence.
• Establish a unified brand visual identity and communication system.
• Lead user growth strategies (acquisition, conversion, retention, and repurchase).
• Build a multi-channel marketing ecosystem (online + offline).
• Optimize Marketing ROI and increase Customer Lifetime Value (CLV).
• Drive the development of the digital marketing infrastructure (SEO, SEM, social media, content marketing, etc.).

Requirements

• Bachelor's degree or higher; a major in Marketing, Business Administration, Communications, or a related field is preferred.
• An MBA is preferred.
• 20+ years of experience in marketing-related roles, with 5+ years of experience in an executive leadership position.
• Experience as a marketing head within a large enterprise or a rapidly growing company is preferred.
• Proven track record of successfully building brands or driving rapid business growth.
• Strategic thinking and business acumen.
• Brand building and integrated marketing capabilities.
• Data-driven decision-making skills.
• Cross-functional leadership and resource integration capabilities.
• Excellent communication and influencing skills.
• Familiarity with digital marketing and growth hacking methodologies

Nice To Have

• Familiarity with digital marketing and growth hacking methodologies
• Experience in international markets or global brand operations
• Familiarity with AI marketing tools and MarTech ecosystems