PR Specialist

San Jose, CA (Hybrid)

$107K/yr – $143K/yrMid Level4+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and drive consumer PR programs for collectibles and eBay Live, guiding integrated campaigns, media relations, and cross-functional counsel to boost marketplace consideration.

  • Focus on pop culture, collectibles, and the media landscape.
  • Leverage data, insights, and emerging tools to enhance storytelling and workflows.

Job Description

Responsibilities

  • Assist in advancing eBay’s consumer narrative and value proposition, emphasizing Collectibles and eBay Live, and maintaining a balance between category details and overarching business objectives.
  • Execute integrated communications strategies and campaigns that extend beyond traditional PR, leveraging data, insights, and emerging tools (including AI) to drive consideration of the marketplace through earned media.
  • Collaborate closely with consumer PR teammates, vertical leads, and corporate and internal communications partners.
  • Partner with marketing and business unit teams to provide thoughtful, strategic counsel and executional support.
  • Manage global agency partners on key campaigns and initiatives.
  • Build and maintain positive connections with media across pop culture, enthusiast, lifestyle, and more.

Requirements

  • Possess 4–6 years of consumer PR experience, preferably including both agency and in-house settings.
  • Demonstrate a keen enthusiasm for pop culture, sports, TCG, and/or collectibles.
  • Demonstrate a solid understanding of the media landscape, with a track record of proactive storytelling and reactive press management.
  • Monitor and assess media coverage alongside pop culture and technology trends. Use this insight to guide and advance eBay’s consumer PR initiatives for collectibles and eBay Live.
  • Have excellent writing, editing, and presentation skills, with strong attention to detail.
  • Be a proactive, organized self-starter who can prioritize multiple demands and move with urgency.
  • Have experience and/or willingness to incorporate marketplace data and insights into storytelling (with the support of a data analyst).
  • Be comfortable working cross-functionally and across time zones in a dynamic, global environment.
  • Demonstrate the ability to connect business priorities to cultural and industry trends to build compelling narratives.
  • Have experience driving successful PR strategies and creative campaigns that are strongly rooted in business goals.

Benefits

  • a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave).
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