PR Senior Account Executive

New York City, NY (On-site)

$59K/yr – $92K/yrSenior Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own and coordinate multi-channel influencer, PR and events work for CPG brands, turning culture insights into scroll-stopping campaigns and measurable impact.

  • Influencer & PR Ownership: plan, brief, review content and guide talent programs from concept to publish, with a bias toward creative storytelling and cross-channel amplification.
  • Culture-driven Execution: translate social trends into program ideas, live-event logistics and measurement-ready recap reports.
  • Operations & Mentorship: manage vendor, budgets, contracts, client calls, and junior team guidance to keep programs moving and learning.

Job Description

Responsibilities
  • Support influencer, social and PR plans and day-to-day client activities for well-known CPG brands
  • Support influencer strategy and end-to-end talent programs from plan to briefs, content review and creative direction
  • Support negotiations and contracts for influencers; manage talent with AS/SAS oversight
  • Stay on top of culture and social trends; contribute to ideation and program development
  • Develop event logistics including vendor coordination, run of show, real-time results management, and budget tracking
  • Write media and consumer materials including pitches, press releases, fact sheets, and bios
  • Support account management with client calls, call recaps, and project timelines
  • Develop program recap reports with performance metrics and key learnings
  • Support financial processes for programs including budgets, billing and invoicing
  • Conduct research for plan creation, collaborating with in-house culture team on larger initiatives
  • Provide oversight and mentorship to junior team members
  • Oversee media monitoring and provide proactive updates and perspective for clients
MSL (Global) logo

MSL (Global)

MSL is the most powerful influence engine for brands, companies and leaders. The agency is an award-winning global public relations firm focused on building influence to deliver meaningful impact on business and the world. With 2,000 talented team members in more than 100 cities across the world and a legacy spanning more than 50 years, we are a global collective of modern communicators who are building the brands and leaders of tomorrow. We are strategists, storytellers and creators. Our business is making our clients more influential. And our passion is reimagining what PR can accomplish. Our holistic approach brings to life the collaborative ‘Power of One’ principle we apply within and outside of the Publicis Groupe. From London to Shanghai, Mumbai to Sao Paulo, Johannesburg to Warsaw, Berlin to Bangkok, New York to Paris, we are MSL. For more information, please visit mslgroup.com. ***MSL will never ask for sensitive, personal or financial information prior to engaging in employment. In the event candidates are invited to participate in a job interview, candidates will only be contacted by someone with an “@mslgroup.com” email address.***

Founded in 2009
Paris, Île-de-France, FRA
3.2K employees (505 in marketing)

Traffic Signals

Monthly Visitors
28.9K
Traffic Source Mix
Search
46.1%
Direct
40.5%
Referral
8.5%
Social
3.5%
Paid
1.1%

Headcount Trend

Current headcount: ~3.4K

Marketing Team

Marketing Team Size
386 (12% of company)
Median Career Experience
19.5 years
Median Tenure
6.5 years
Marketing Roles Posted (Last 30 Days)
12

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