PR & Media Relations Manager

New York City, NY (On-site)

$85K/yr – $100K/yrSenior Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own media relations and PR campaigns for high visibility luxury brands, driving KPI-based results and expanding journalist networks across design, lifestyle, and culture outlets.

  • Own media outreach, pitching, and long-term relationships with international outlets to secure features and placements.
  • Lead cross-channel storytelling and seeding that translate brand positioning into earned attention.
  • Collaborate with clients and internal teams to forecast KPIs, ROI, and campaign impact.

Job Description

Responsibilities

  • Drive client KPIs and oversee the day-to-day account management of our clients.
  • Engage with media to secure high-level features and placements that position brands as thought leaders and innovators.
  • Build on existing exceptional media relationships within the industry while also creating new contacts (long-lead and short-lead, mainstream media, trade and blogs).
  • Act as an ambassador amongst all key target media at appropriate levels.
  • Spearhead and support PR and media relations campaigns through a demonstrated working knowledge of social influence, emerging digital platforms, and creative problem-solving to increase brand visibility.
  • Develop with the team media seeding program where appropriate.
  • Participate in client meetings and calls.

Requirements

  • Min 5 years of proven experience in PR, media relations, communication;
  • Previous experience in an agency is considered an advantage;
  • Demonstrated ability to operate effectively in a fast-paced environment, managing multiple priorities and tight deadlines.
  • Established long-term relationships with key international media across lifestyle, design, architecture, and culture.
  • Strong media pitching capabilities and the ability to proactively identify and leverage communication opportunities.
  • Strong strategic and creative thinking skills, with the ability to develop and implement comprehensive communication strategies.
  • Ability to analyze performance metrics, forecast KPIs, and evaluate ROI.
  • Visionary and opportunity-driven mindset, contributing to new business development initiatives.
  • Responsive and solution-oriented approach to client management, with the ability to build trusted, long-term relationships.
  • Discreet, professional, and articulate, with excellent verbal and written communication skills.

Preferred

  • The ideal candidate combines solid industry expertise and real journalist relationship, with the ability to develop innovative pitch angles, activate both traditional and unconventional communication channels, and translate brand positioning into impactful storytelling.

Benefits

  • Medical, Dental, Vision Insurance.
  • Paid Time Off.
  • Sick Days.
NEGRI FIRMAN PR & COMMUNICATION logo

NEGRI FIRMAN PR & COMMUNICATION

NEGRI FIRMAN PR & COMMUNICATION was founded in 2008 with the aim of changing the way traditional PR firms interact with clients and press. Our mission is to offer innovative and effective ways of communication to our clients, building tailor-made strategies to increase brand awareness and creating new approaches to PR promotion. The company has offices in Milan, New York, Los Angeles and London.

Founded in 2008
Milan, Lombardy, ITA
64 employees (29 in marketing)

Traffic Signals

Monthly Visitors
468
Traffic Source Mix
Search
61.8%
Direct
25%
Referral
6.8%
Social
5.4%
Paid
0.9%

Headcount Trend

Current headcount: ~64

Marketing Team

Marketing Team Size
23 (36% of company)
Marketing Roles Posted (Last 30 Days)
2