Responsibilities

• Manage and scale campaigns across Google Ads (Performance Max, Search, Shopping) and Meta Ads (Advantage+), focusing on Contribution Margin and Profit, not just vanity metrics
• Own the integrity of our data. You will be responsible for GA4 event configuration, server-side tracking (CAPI, Enhanced Conversions), and identifying tracking gaps before they burn budget
• Go beyond basic ChatGPT scripts. You will use AI prompt engineering to generate high-quality ad copy variations, analyze audience sentiments, and structure data signals
• Move beyond basic spreadsheets. Build and maintain automated dashboards in Looker Studio, visualizing cross-channel attribution and real business impact
• Manage product feeds via Merchant Center, ensuring high data quality to maximize impression share and shopping performance
• Work with the design/product team to optimize the post-click experience, analyzing heatmaps and funnel drop-offs to improve Conversion Rates

Requirements

• 3+ years in Performance Marketing with a strong focus on E-commerce projects (US/EU markets preferred)
• Deep expertise in GA4 (custom events, exploration), Google Tag Manager (Client & Server-side knowledge), and Meta CAPI implementation
• Proven track record with Google Ads (PMax strategies, Standard Shopping) and Microsoft Ads (Search & Audience Network)
• Ability to interpret data to answer “So what?” Understanding of attribution models (beyond Last Click) and basic familiarity with BigQuery or SQL is a huge plus
• Experience using LLMs (Claude/ChatGPT) for strategic tasks: audience research, creative iteration, and data analysis support
• Upper-Intermediate English, with the ability to comfortably present complex data and strategies to stakeholders

Nice To Have

• Experience with TikTok Ads (UGC-first creative strategy)
• Experience with Amazon Ads
• Understanding of Inventory Management cycles and how to plan budgets around seasonality (Q4, Black Friday)
• Experience with Looker Studio advanced visualization

Benefits

• A full-time job
• Flexible working hours
• Paid vacation and sick leave
• Managing your taxes and accounting
• Career and professional growth opportunities
• Optional benefits package that includes Health insurance, Gym membership, English courses, compensation of certification, courses, and training
• Creative and lively team of IT specialists, adequate management, and zero unnecessary bureaucracy