Responsibilities

• Maneuver digital marketing campaigns through all areas of the project life cycle
• Clearly understand and implement digital marketing campaigns which fit client needs
• Provide analytical reporting of campaigns to stakeholders
• Analyzing data to determine which keywords, ad copy, and landing pages are most effective for each campaign
• Creating and managing campaigns that utilize pay per click advertising to drive conversions
• Gathering information about potential customers’ preferences and interests to create targeted marketing campaigns
• Monitoring data such as clickthrough rates and conversion rates of different ads over time to determine which ones are performing best
• Developing and managing budgets for each campaign based on client goals and objectives
• Creating and managing multiple ad campaigns at once to ensure they are effective in generating conversions
• Researching new technologies and strategies to improve campaign performance

Requirements

• Bachelor's degree or masters
• Must have handled Adwords account above 100K/Month
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
• Experience with SEO and SEM Strong written, verbal and collaboration skills