Paid Search Specialist
Logical Position
Houston, TX (Remote)
AgencyMid level2+ years exp.
18 hrs ago
PPC Specialist - Multi-Location Lead Generation
USA (Remote)
$65K/yr – $95K/yrMid Level2+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end paid media across search, social, and local campaigns to generate qualified leads for a multi-market franchise network, optimizing structure, targeting, and creative testing while driving efficiency and measurable lift.
- Build scalable Google Ads and TikTok Ads programs across 70+ markets, prioritizing lead quality, CPL/CPA, and budget allocation.
- Collaborate on landing page and funnel optimizations to improve conversion and reduce wasted spend.
- Analyze lead quality and conversion trends to inform cross-channel optimization and reporting.
Job Description
Own end-to-end paid media across search, social, and local campaigns to generate qualified leads for a multi-market franchise network, optimizing structure, targeting, and creative testing while driving efficiency and measurable lift.
- Build scalable Google Ads and TikTok Ads programs across 70+ markets, prioritizing lead quality, CPL/CPA, and budget allocation.
- Collaborate on landing page and funnel optimizations to improve conversion and reduce wasted spend.
- Analyze lead quality and conversion trends to inform cross-channel optimization and reporting.
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