PPC & Digital Marketing Officer at Incorp Pro | Indiana, PA

Incorp Pro

PPC & Digital Marketing Officer

Indiana, PA (Hybrid)

Salary Not AvailableMid Level1+ years expFull time

Posted 2 months ago

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Job Summary

Own the digital marketing workstream by running PPC/SEO campaigns, tracking ROI, and driving traffic growth across paid and organic channels.

Campaign ownership: lead PPC/SEO programs across Google, Bing, and Yahoo and push continuous optimization.
Performance discipline: measure ROI and CPA, deliver monthly analytics, and translate data into actions.
Content and channels: coordinate multi-channel assets and social content to boost traffic and lead generation.

Job Description

Create, maintain and optimize successful PPC and SEO campaigns through google ads, bing (microsoft ads) and yahoo ads
Measure and report performance of all digital marketing campaigns and assess against goals (ROI and Target CPA)
Provide monthly analytic reports with recommendations specific to driving and optimizing traffic, behaviour campaign response, keyword research/analysis, SEO and SEM opportunity
Continious work with SEO, Yoast and other platforms to optimize organic search ranking
Work with various contents such as mulimedias on YouTube channels, blogs, posters, videos, audio podcasts, etc.
Develop, help and manage on social media accounts - drive engagement, increase brand awareness, grow followers, build website traffic, and generate leads..
In some cases, editing the documents in MS word is needed.
Back up of our documentation team and business development team
Because the company is growing, role is not limited to filing and customer service duties only.
Other duties as receptionist, postal label creation, photocopying, faxing etc. may be involved

Incorp Pro

Incorp Pro Inc. is a Canadian company specializing in one-stop incorporation and business registration services across the country at a very affordable cost. It is a registered member of Industry Canada and therefore can offer complete incorporation packages, which include a Name Search Report (NUANS Report) and the Corporation’s Name Approval. Incorp ProTM has its own legal and accounting team. Our legal team prepares the article of incorporation (standard and customized), by-laws of the corporation, minutes, and all other legal documents for the corporation.

Founded in 2018

Mississauga, Ontario, CAN

15 employees (2 in marketing)

incorporationpro.ca