Responsibilities

• Signal Mining & Analysis
• - Uncover, analyze, and translate beauty/wellness trends, conversations, behaviors, or changes in the category for consideration of creative team
• - Bring insight on beauty/wellness category and the consumer subcultures surrounding it to weekly brainstorming sessions to guide team in making relevant content
• - Have a strong pulse on social platform best practices, understanding most opportunistic and relevant formats and topics, and algorithm nuances
• - Develop unique audience cohorts based on social conversation, category behaviors, and quantitative + qualitative research
• Social Listening, Crafting social Comments as Creative
• - Ongoing monitoring of brand’s social channels to track interactions (comments, engagements, DMs, etc) and interpret what they’re signaling about consumer preference
• - Use third party tools (Brandwatch, Pulsar, etc.) to monitor brand mentions, category conversations, and wider consumer sentiment
• - Read every comment across all social posts from brand to identify themes in perception, and understand how that tracks against brand goals
• - Go beyond community management to own community engagement: interact with consumers on behalf of brand, maintaining consistency with brand voice, and using the opportunity to probe further insights

Requirements

• Keen interest in Beauty/Skincare/Wellness
• A subculture expert within beauty (makeup, haircare, skincare, or wellness products) and a contributor to the category through content development, thought leadership, or tangible in-category experience
• Consider yourself a Social Media “know it all” and have experience working across a variety of social platforms: Facebook, Twitter, Instagram, TikTok, Pinterest, etc.
• Able to identify themes and translate them into thoughtful insights and actionable recommendations that align with brand objectives
• Innate curiosity and ability to adapt + be flexible, whether with new tools, platforms, processes, etc.
• Any experience using the following social listening or research tools a plus but not mandatory: Brandwatch, Pulsar, Google/Pinterest Trends, GWI
• Experience putting together presentations in written form using Google Slides
• Strong writing and verbal skills, Able to effectively communicate with cross-functional teams and bring enthusiasm and proactivity to the work
• Exact compensation may vary based on skills, experience, and location.

Preferred

• Any experience using the following social listening or research tools a plus but not mandatory: Brandwatch, Pulsar, Google/Pinterest Trends, GWI

Benefits

• Employer-sponsored 401k with match
• Medical, Dental, and vision coverage
• Unlimited PTO
• Caregiver (Parental) Leave
• Health and Wellness benefits