Responsibilities

• Oversee day-to-day coordination with the Office of Tourism’s full-service marketing and PR agencies, ensuring timely review and approval of campaign materials and campaign integration across all channels.
• Manage contracts and deliverables for market research, fulfillment, PR and advertising programs.
• Oversee research and data analysis to assure marketing research projects are aligned with strategic direction.
• Administer the fulfillment program, including inventory management of promotional materials to support traveler inquiries; manage data collection and maximize integration of full suite of services.
• Draft RFP scope of services for advertising, research, PR, and fulfillment, coordinate with the contract administrator on process and assist with the establishment of review committees and schedule.
• Monitors and manages program budgets to support strategic priorities. Supports the Director with special projects and initiatives that advance Maine’s tourism marketing strategy.
• Coordinate regional tourism marketing initiatives to leverage work at state level and ensure alignment with state’s marketing campaigns.
• Seek opportunities to collaborate on marketing initiatives with private sector partners and other state agencies that align with strategic direction.
• Work directly with Content Specialist to ensure content integration across all marketing channels including VisitMaine.com, organic social, et al.
• Coordinate with the Travel Trade & International Sales Specialist on marketing and media relations initiatives in overseas markets.

Requirements

• Knowledge of economic development principles and tourism market dynamics.
• Knowledge of and experience in destination marketing and management.
• Knowledge of branding, advertising, content development, market analysis and trends, and the ability to execute integrated marketing campaigns.
• Ability to express ideas clearly and concisely in written & verbal communications.
• Ability to make public presentations to various audiences.
• Proficiency in budgeting, vendor management, and contract oversight.
• Ability to manage multiple projects and deadlines simultaneously.
• Ability to interpret state laws, rules and regulations related to tourism activities.
• Ability to establish and maintain strong working relationships and collaborations.
• Ability to manage teams and provide direction to staff and contractors.

Preferred

• A degree in marketing, business administration, hospitality management or communications is highly desirable.
• Preference given to candidates with at least three years in a management or executive role. Familiarity with Maine’s tourism industry and product is strongly encouraged.

Benefits

• Benefits of working for the State of Maine: No matter where you work across Maine state government, you find employees who embody our state motto—"Dirigo" or "I lead"—as they provide essential services to Mainers every day. We believe in supporting our workforce's health and wellbeing with a valuable total compensation package, including:
• - Work-Life Balance – Rest is essential. Take time for yourself using 13 paid holidays, 12 days of sick leave, and 3+ weeks of vacation leave annually. Vacation leave accrual increases with years of service, and overtime-exempt employees receive personal leave.
• - Health Insurance Coverage – The State of Maine pays 85%-100% of employee-only premiums ($11,857.68-$13,950.24 annual value), depending on salary.
• - Health Insurance Premium Credit – Participation decreases employee-only premiums by 5%.
• - Dental Insurance – The State of Maine pays 100% of employee-only dental premiums ($365.28 annual value).
• - Retirement Plan – The State of Maine contributes 18.86 % of pay to the Maine Public Employees Retirement System ( MainePERS ), on behalf of the employee.
• - Gym Membership Reimbursement – up to $40 per month.
• - Health and Dependent Care Flexible Spending Accounts – Set aside money pre-tax to help pay for out-of-pocket health care expenses and/or daycare expenses.
• - Public Service Student Loan Forgiveness – The State of Maine is a qualified employer for this federal program.
• - Living Resources Program – Employee assistance program.