Responsibilities

• Develop and execute multi-channel marketing strategies that increase brand awareness, drive in-store and online traffic, support eCommerce growth, generate customer buys, and grow franchise sales.
• Lead brand marketing planning for Play It Again Sports and Music Go Round, including seasonal campaigns, category priorities, customer messaging, local marketing tools, and franchisee support.
• Support key Play It Again Sports categories and seasons, including team sports, hockey, baseball, softball, golf, fitness, ski, snowboard, and other priority areas.
• Support key Music Go Round categories and customer needs, including instruments, guitars, drums, sound equipment, school music, band programs, trade-ins, and musician-focused buying journeys.
• Partner with eCommerce, Operations, Training, franchisees, and agency partners to improve online product discovery, local inventory visibility, eCommerce sales, and the connection between digital shopping and local stores.
• Develop marketing programs that help franchisees promote both new and used products, trade-in opportunities, value messaging, local inventory, and category expertise.
• Serve as a strategic marketing consultant to franchise owners, advising on local marketing plans, digital channels, social media, community marketing, partnerships, and eCommerce opportunities.
• Manage brand and vendor partnerships, including sports retail partners such as Rawlings, CCM, and other priority sports brands, as well as relevant music vendor partnerships, school, artist, and community partnerships for Music Go Round.
• Identify and support sports league, team, school, athlete, coach, player, NIL, and community partnerships that strengthen Play It Again Sports’ relevance and credibility.
• Evaluate campaign performance and provide data-driven recommendations across store traffic, eCommerce engagement, customer acquisition, buys, sales, and franchisee adoption.