Planning & Operations Senior Specialist - Marketing

New York City, NY (Hybrid)

Salary Not AvailableSenior Level6+ years expFull time

Posted 2 months ago

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Job Summary

Own the operational cadence and cross-functional programs that keep marketing assets, calendars, and campaigns on track, delivering clarity and data-driven improvements across governance, asset production, and coupon workflows.

  • Operations backbone: manage the master calendar across marketing, ensuring deadlines are met and stakeholders stay aligned.
  • Asset governance: oversee internal platforms, newsletter production, asset audits, and compliance.
  • Program coordination: lead coupon lifecycle coordination and cross-portfolio materials to enable consistent messaging and ROI tracking.

Job Description

Responsibilities

  • Project and calendar management: Maintain the master marketing calendar and proactively follow up with internal and external stakeholders to ensure all deadlines are met. Collect and consolidate relevant information and share updates with the broader Marketing team to keep everyone informed and aligned.
  • Marketing asset management: Support and maintain the company's internal platform by liaising with IT and creative agencies. Manage the production and distribution of the monthly newsletter and perform regular audits to ensure asset accuracy and compliance.
  • Coupon program coordination: Partner with cross-functional teams to oversee the entire coupon lifecycle, including scheduling, setup, tracking, and billing.
  • Cross-portfolio document preparation: Create and update a range of marketing materials, including quarterly sell sheets, innovation packets, and market investment summaries, to support the broader marketing team.
  • Performance reporting: Compile monthly usage reports for marketing assets and provide actionable insights and recommendations to improve visibility and usage.

Requirements

  • Bachelor's degree or higher.
  • 6+ years of proven experience in a business, marketing, or project management role.
  • Demonstrated experience in managing multiple projects simultaneously, with a strong focus on organization and attention to detail.
  • Excellent verbal and written communication skills, with the ability to build and maintain strong working relationships.
  • A proactive and persistent approach to follow-ups and stakeholder management.
  • Hybrid working; 3 days a week in NYC office.

Preferred

  • Mindset and temperament to navigate the role
  • Interest or experience in the retail marketing or operations space
  • Experience in a fast-paced or deadline-driven environment
adm Indicia logo

adm Indicia

We are the brand activation agency – we create and activate meaningful experiences that drive ROI.We deliver impact through every stage of the customer journey, connecting with audiences in the most effective way possible to unlock powerful, sustainable brand engagement.adm Indicia formed in July 2025 following the acquisition of Indicia Worldwide by adm Group.

London, England, GBR
1.3K employees (186 in marketing)

Traffic Signals

Monthly Visitors
10.1K
Traffic Source Mix
Search
21.3%
Direct
67.5%
Referral
6.1%
Social
3.7%
Paid
1%

Headcount Trend

Current headcount: ~1.3K

Marketing Team

Marketing Team Size
126 (10% of company)
Marketing Roles Posted (Last 30 Days)
1