Own paid social activation across platforms, testing API partners, and cross-functional optimization for client goals.

• Plan, implement, manage and optimize data-driven campaigns across all platforms.
• Collaborate with the national Paid Social practice to monitor market, identify opportunities, create training, and vet platforms and API Partners (PMDs/FMPs).
• Manage clients’ paid social activities from planning through reporting.
• Translate goals into a paid social strategy with cross-functional teams across devices.
• Work with Media Planning, Social Strategy, and Strategy & Analytics to align paid social with the overall and organic strategy.
• Run campaigns in API partner platforms and social platforms; handle setup, trafficking, optimization, and reporting that meets client goals.
• Stay current on ad products and tech, translating them to business goals within the media plan.
• Test and apply API partner capabilities; build relationships with platform partners to influence product roadmaps.
• Leverage real-time data, testing, and campaign learnings with Strategy & Analytics to optimize campaigns and share insights.
• Use planning and forecasting tools to inform budgets, bid strategies, and target audiences.