Pipeline Marketing Specialist - North America at QAD, Inc. | Miami, FL | $75K/yr – $90K/yr

Pipeline Marketing Specialist - North America

Miami, FL (Remote)

$75K/yr – $90K/yrMid Level3+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the ABM and demand-gen engine for manufacturing, coordinating multi-channel programs and field events while aligning with sales and cross-functional teams to drive pipeline.

Demand Generation & Campaign Execution: Launch and optimize integrated multi-touch campaigns across email, paid media, webinars, and field events for manufacturing personas.
ABM Program Management: Drive target account plays using intent signals to build account landing pages, audiences, and content sequences.
Pipeline, Operations & Asset Coordination: Ensure data hygiene and track pipeline health with CRM dashboards while coordinating assets with Corporate and Global Marketing.

Job Description

Own the ABM and demand-gen engine for manufacturing, coordinating multi-channel programs and field events while aligning with sales and cross-functional teams to drive pipeline.

Demand Generation & Campaign Execution: Launch and optimize integrated, multi-touch campaigns across email (Marketo nurture tracks), paid media, webinars, and field events tailored to specific manufacturing personas and verticals.
ABM Program Management: Drive target account plays using intent and engagement signals to build account-specific landing pages, ad audiences, and customized content sequences.
Pipeline & Marketing Operations: Maintain marketing database hygiene and leverage Salesforce or equivalent BI dashboards to track pipeline health, account engagement, and performance gaps.