Responsibilities

• Own and manage Google (Search, Demand Gen, Pmax) and paid search channels (Bing, Apple Search)—bringing workstreams from external agencies and contractors to in-house.
• Develop, implement, and optimize campaigns using data-driven insights.
• Conduct rigorous A/B testing, ensuring statistical significance and meaningful performance insights.
• Continuously analyze data and performance metrics to improve efficiency and ROI.
• Communicate findings and strategy recommendations clearly and proactively.
• Collaborate with internal and external teams to align marketing efforts with business goals.
• Maintain organized processes to track and measure performance marketing success.

Requirements

• 5+ years of experience in paid search .
• Experience managing $1M+ in monthly budgets on paid search.
• Highly data and analytics focused —must be comfortable working with numbers, metrics, and testing methodologies.
• Detail-oriented with a love for being in the weeds
• Be highly tactical , enjoying tactics as strategy
• Organized self-starter who thrives in an autonomous work environment.
• Strong written and oral communication skills—essential for remote work and cross-functional collaboration.
• Deep understanding of analytics , including confidence intervals, statistical testing, and experimental design.

Preferred

• Experience with additional performance marketing channels: Youtube TV, CTV, programmatic, paid social.
• Experience in SaaS, two-sided marketplaces, or home services .
• Proficiency in SQL or Python for deeper data analysis.

Benefits

• Health insurance fully covered by the company.
• Fully paid Short- and Long-Term Disability coverage.
• Parental leave – 8 weeks of fully-paid parental leave, plus up to an additional 8 weeks of unpaid leave.
• 401k plan .
• Flexible / unlimited PTO policy.
• Cleaning membership perk – Free Homeaglow membership with complimentary cleanings. Enjoy up to 2x cleanings a month, capped at $200 USD per cleaning.
• 1–2 company offsites per year (typically one on the west coast and one on the east coast).