Responsibilities

• Lead and mentor Programmatic/Direct Investment team members, setting clear expectations and performance standards
• Manage team resourcing and ensure efficient use of talent across workstreams
• Support onboarding, training, and development of team members
• Establish and reinforce best practices, processes, and frameworks
• Foster a collaborative, accountable, and solutions-oriented team culture
• Own Investment performance and identify opportunities to drive incremental growth
• Develop strategies aligned to client business goals across awareness, consideration, and conversion, with a focus on bottom-funnel tactics
• Identify and test new partners, products, and approaches
• Contribute to broader practice development and innovation initiatives
• Own end-to-end execution of programmatic and direct publisher campaigns

Requirements

• Bachelor’s degree or relevant post-secondary education, training, or equivalent experience
• 5+ years of experience in programmatic and/or digital activation
• Hands-on keyboard experience with DSPs (Yahoo!, The Trade Desk, DV360, Google Ads) and programmatic ecosystems
• Experience executing across display, video, native, and direct publisher buys
• Strong understanding of financial advertising regulations, data usage, and compliance considerations
• Proficiency in ad serving and measurement tools
• Strong analytical skills with the ability to translate data into insights and business impact
• Proven team leadership or mentoring experience
• Strong client communication and presentation skills
• Ability to manage multiple workstreams in a fast-paced, high-stakes environment