Responsibilities

• In This Role, You Will Support cross-channel paid media planning by translating business goals into actionable priorities, recommendations, and next steps across SEM, paid social, and programmatic.
• Partner with channel specialists, performance specialists, agencies, vendors, and teams including analytics, finance, creative, and product to support strategic priorities and day-to-day decision-making.
• Establish and maintain a clear operating rhythm for prioritization, performance reviews, issue triage, escalation, accountability, and follow-through across the paid media portfolio.
• Drive weekly performance readouts for leadership, translating channel inputs into a clear portfolio narrative that highlights actions, risks, recommendations, and unresolved measurement gaps.
• Provide budget allocation recommendations and conduct regular budget check-ins to ensure pacing and investment decisions remain aligned to business goals.
• Improve decision quality by distinguishing verified performance from directional signals, identifying channel mix and experimentation opportunities, and ensuring recommendations are grounded in business relevance and measurement quality.
• Identify manual, slow, or ambiguous reporting, measurement, and planning workflows and help convert them into more durable, scalable processes.
• What Success Looks Like Paid media decisions are faster, clearer, and better grounded in evidence. Channel and performance specialists have clear direction on priorities, ownership, and escalation paths. Monthly budgets are managed and monitored with greater rigor across the portfolio. Leadership receives clear weekly performance narratives, budget recommendations, and actionable opportunities. Measurement limitations are surfaced early and handled deliberately. Reporting, prioritization, and escalation cadences are consistent across the portfolio. The function is less dependent on manual reconciliation and individual backstopping and is more resilient as a system.

Requirements

• significant experience in paid media, performance marketing, growth marketing, or a related strategy and operations role.
• demonstrated success supporting cross-channel paid media planning across multiple publishers and performance objectives , including SEM, paid social, and programmatic.
• strong judgment and can work independently in ambiguous, fast-moving environments.
• experience making budget allocation recommendations, participating in pacing discussions, and supporting performance tradeoff decisions across a paid media portfolio.
• translate data into executive-ready weekly performance narratives, recommendations, and business cases.
• experience working with agencies or external vendors and influencing cross-functional stakeholders without relying on direct authority.
• deep familiarity with performance measurement, attribution tradeoffs, reporting limitations, and diagnosing performance or process issues.
• proven experience designing or improving operating models, cadences, workloads, workflows, or business processes in a marketing organization.
• excellent written and verbal communication skills, with the ability to simplify complex issues for senior audiences.

Preferred

• Experience in travel, B2B marketing, marketplace, ecommerce, or another high-scale digital acquisition business.
• Familiarity with paid media and measurement tools and data environments, such as platform reporting, GA4, campaign management tools, and performance reporting systems.
• Experience balancing strategic planning with day-to-day operational realities in a lean or capacity-constrained team environment.
• Comfort balancing near-term performance demands with longer-term capability building.

Benefits

• Benefits and perks Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life .
• Accommodation requests Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation .