Responsibilities

• Growth Infrastructure: Lead paid media strategy and performance marketing planning across priority campaigns, launches, and demand initiatives.
• Demand Generation: Develop campaign strategies that define objectives, audiences, channel roles, offers, KPIs, test plans, optimization paths, and decision points.
• Performance Optimization: Improve campaign effectiveness through stronger targeting, channel mix, messaging, creative testing, landing-page alignment, and budget recommendations.
• Analytics & Decisioning: Use data and insights to diagnose performance gaps, identify root causes, and recommend what to scale, optimize, reduce, or stop.
• Operating Model: Lead or influence the advertising team’s operating model, including planning rhythms, agency ways of working, decision rights, and performance accountability.
• Agency Partnerships: Partner with agencies to improve strategic alignment, execution quality, optimization discipline, reporting, and measurable results.
• Creative & Messaging: Review and optimize ad copy and campaign messaging based on audience needs, funnel stage, channel context, and performance goals.
• Cross-Functional Collaboration: Partner with creative, content, product marketing, web, demand, regional teams, and agencies to ensure ads, messaging, landing pages, and CTAs work together as a connected conversion path.
• Test & Learn: Bring modern performance marketing practices into the advertising function, including stronger test-and-learn discipline, segmentation, retargeting, conversion optimization, and full-funnel measurement.
• Readouts & Action: Develop performance readouts that explain what happened, what was learned, what should change, and what action comes next.

Requirements

• 8–10+ years of experience in B2B performance marketing, paid media, demand generation, digital advertising, or integrated campaign strategy
• Strong experience developing and optimizing paid media strategies across channels such as LinkedIn, Google Search, Bing, display, programmatic, retargeting, YouTube, native advertising, content syndication, and/or regional search platforms
• Proven ability to connect business objectives, audience needs, channel strategy, messaging, offers, landing pages, and measurable outcomes into an integrated paid media plan
• Hands-on experience improving campaign performance through targeting, segmentation, bid strategy, creative testing, copy optimization, landing page alignment, and conversion path improvements
• Strong analytical skills with the ability to turn campaign data into clear insights, recommendations, and action plans
• Experience managing paid media agencies and holding partners accountable for strategy, execution quality, optimization, reporting, and results
• Experience building test-and-learn plans across audiences, channels, creative, copy, offers, CTAs, and landing pages
• Ability to work cross-functionally with creative, content, web, product marketing, demand generation, regional marketing, sales, and agency partners
• Strong communication skills, including the ability to explain performance issues, tradeoffs, and recommendations to senior stakeholders
• Comfortable challenging assumptions, pushing for better work, and introducing new practices in a complex organization
• Experience leading, coaching, or influencing advertising, performance marketing, or campaign teams in a matrixed organization

Preferred

• Experience in test and measurement, or other complex B2B industries
• Experience with target account lists, new-name acquisition, retargeting, and product launch campaigns
• Familiarity with marketing automation, CRM, attribution reporting, web analytics, paid media dashboards, or AI-enabled optimization tools
• Experience improving landing page conversion rates, content offer performance, form paths, and ad-to-page message continuity
• Experience balancing brand-building, traffic generation, lead generation, retargeting, and pipeline influence goals

Benefits

• Medical, dental and vision
• Health Savings Account
• Health Care and Dependent Care Flexible Spending Accounts
• Life, Accident, Disability insurance
• Business Travel Accident and Business Travel Health
• 401(k) Plan
• Flexible Time Off, Paid Holidays
• Paid Family Leave
• Discounts, Perks
• Tuition Reimbursement
• Adoption Assistance
• ESPP (Employee Stock Purchase Plan)
• Restricted Stock Units