Responsibilities

• Oversee our portfolio of outbound acquisition channels, specifically owning YouTube and establishing a pipeline for emerging channels:
• Serving as the central point of contact for external platforms and media partners.
• Answering ad-hoc strategic questions from internal business partners and external vendors.
• Providing feedback to media partners on performance trends and optimization areas.
• Monitor performance and competitive trends to optimize active channels and scale new opportunities:
• Researching, vetting, and onboarding new emerging marketing channels.
• Building and managing performance roadmaps for YouTube and each emerging channel.
• Managing contractual terms, insertion orders (IOs), and platform agreements.
• Supporting technical tracking, pixel setups, and API integrations with data partners.
• Manage the creative development and testing process to drive conversion-focused assets:

Requirements

• Bachelor’s Degree or military experience.
• At least 5 years of experience in digital marketing, performance marketing, or paid acquisition.
• At least 3 years of experience managing paid media strategies and optimizing growth channels, with a specific focus on YouTube or platforms with video inventory.
• At least 3 years of experience directly leading and managing a team of digital marketers.

Preferred

• At least 7 years of experience in digital marketing, paid media, or performance marketing.
• At least 4 years of experience directly leading and developing high-performing teams of performance marketers.
• Proven track record of designing testing frameworks and successfully scaling emerging media channels (e.g., CTV, TikTok, Pinterest, or Reddit) from pilot to a core acquisition channel.
• Deep understanding of modern attribution and tracking, with experience navigating cookie-less measurement, multi-touch attribution, and partnering with analytics teams on lift studies or Marketing Mix Modeling (MMM).
• Experience managing a high-volume performance creative pipeline, including writing briefs, analyzing video metrics (e.g., hook rates, watch time), and collaborating with design teams to rapidly iterate on ad assets.
• Strong experience navigating strict compliance, legal, and risk frameworks within a highly regulated industry or corporate environment.
• Excellent stakeholder management skills, with the ability to translate complex channel data into clear, high-level business insights and strategic roadmaps for executive leadership.

Benefits

• Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.