Performance Marketing Sr Specialist

Stamford, CT (Hybrid)

$97K/yr – $121K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own lower‑funnel paid media execution and measurement to drive qualified leads and conversions across multiple brands.

  • Campaign Execution: Lead setup, QA, and optimization across paid search, paid social, and email to move funnel targets.
  • Testing & Optimization: Plan and analyze tests around creative, messaging, targeting, bidding, and landing pages to lift ROAS and conversion volume.
  • Measurement & Collaboration: Partner with analytics, brand, CX, and agencies to ensure accurate tracking and a cohesive conversion flow.

Job Description

  • Support lower-funnel paid media execution and optimization, with a focus on driving qualified leads, conversions, and sales for ZYN and IQOS
  • Execute and optimize paid search campaigns across brands, including keyword research, bid adjustments, budget pacing, ad copy testing, and performance monitoring
  • Assist in campaign setup, QA, refinement, and performance measurement across paid search, paid social, email, and other digital performance channels, ensuring alignment with defined conversion KPIs
  • Monitor and analyze performance against key metrics including ROI, ROAS, CPA, conversion volume, and efficiency trends, surfacing insights and optimization opportunities
  • Support performance reporting and analysis, helping translate campaign results into clear, data‑backed insights that connect media activity to business outcomes such as lead growth and conversion efficiency
  • Contribute to the execution and analysis of test plans across creative, messaging, targeting, bidding, and landing pages, documenting learnings and incremental impact
  • Partner with analytics teams to ensure tracking is accurate and measurement frameworks are properly implemented
  • Collaborate with brand, CX, and agency partners to ensure media plans align with messaging, offers, landing page experience, and conversion flow best practices
  • Support budget tracking, pacing, and forecast updates, flagging risks and opportunities to improve performance efficiency
  • Partner with awareness media team members as needed to support integrated, cross‑channel execution, ensuring lower‑funnel performance benefits from upper‑funnel efforts
  • Apply and uphold best practices in results‑driven, analytically grounded performance marketing, while continuing to build expertise across channels
Philip Morris International U.S. logo

Philip Morris International U.S.

Philip Morris International’s U.S. businesses (PMI U.S.) are invested in America’s future. From building advanced manufacturing facilities to engaging deeply with civil society to promote progress within communities nationwide, the people of PMI U.S. are proud to be part of America’s continued growth and excellence. Via PMI’s global headquarters in Stamford, Connecticut, and other locations nationwide, we contribute leadership, jobs, investment, and innovation on U.S. soil. PMI’s U.S. affiliates employ more than 2,500 people—and we’re growing. PMI U.S. is on a mission to improve public health by providing the ~30 million legal-age Americans who still smoke with innovative, FDA-authorized alternatives that help them leave conventional cigarettes and other traditional tobacco products behind. We do so responsibly, with stringent policies in place to deter access by anyone under age 21.PMI U.S. works every day to be a good neighbor in the communities where we live, work, and conduct business. We’re committed to giving back in ways that benefit people and communities for the long term, with a focus on supporting military veterans and their families, economic empowerment, and disaster preparedness and relief. Our people are the heart of our success. We’re committed to supporting them in learning and developing new skills and ways of working. The growth of PMI U.S. employees fuels our business growth. As our business expands, it creates more opportunities for people to advance on their continuous learning journeys and in their careers. For more information about PMI U.S., please visit https://www.uspmi.com/."PMI U.S.", "We", "Our" and "Us" refer to Philip Morris International's U.S. family of businesses. References to "PMI" mean Philip Morris International Inc. and all its subsidiaries

Founded in 1985
Stamford, Connecticut, USA
562 employees (56 in marketing)

Traffic Signals

Monthly Visitors
31.8K
Traffic Source Mix
Search
17.7%
Direct
16.3%
Referral
21.3%
Social
9.1%
Paid
35.2%

Headcount Trend

Current headcount: ~580

Marketing Team

Marketing Team Size
56 (10% of company)
Median Career Experience
16 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
3