Responsibilities

• Build and launch paid ad campaigns across the chosen platforms, including Google Ads (Search, Display, YouTube), Meta (Facebook/Instagram) Ads, TikTok, and potentially other digital outlets.
• Manage daily and monthly budgets, bidding strategies, and campaign pacing to maximize leads and ensure campaigns remain cost-efficient while hitting conversion goals.
• Implement targeting options across different platforms, including location, demographics, interests, and behavior-based targeting.
• Conduct A/B and multivariate experiments to test different creative formats, placements, and messaging, and optimize for better performance.
• Track and analyze campaign performance using in-platform analytics, CRM data, and other business intelligence sources to evaluate lead quality, conversion rates, cost efficiency, and return on investment.
• Provide regular performance reports with actionable insights and recommendations to drive the overall contribution to both lead generation and brand awareness objectives.
• Ensure all campaigns comply with platform rules, industry regulations, and brand standards.
• Demonstrate a hands-on, problem-solving mindset by stepping in where needed to support marketing operations, improve processes, and help the team achieve business objectives beyond paid media management.

Requirements

• 2–3 years of experience in digital marketing, paid media, lead generation, or a related field.
• Hands-on experience managing campaigns in Google Ads and paid social platforms such as Meta (Facebook/Instagram), TikTok, or similar advertising channels.
• Understanding of digital marketing performance metrics, including lead generation, conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and other campaign KPIs.
• Experience using analytics and reporting tools such as Google Analytics, CRM dashboards, or similar platforms to evaluate performance and identify opportunities for improvement.
• Strong analytical and problem-solving skills, with the ability to use data to make informed decisions and recommendations.
• Excellent attention to detail, organizational skills, and the ability to manage multiple projects and priorities.
• Curiosity and a willingness to learn new platforms, technologies, and areas of digital marketing.
• Comfortable working in a collaborative environment where priorities may evolve and team members contribute across multiple marketing initiatives.

Preferred

• Experience in professional services, legal, healthcare, or another regulated industry is a plus.
• Bachelor's degree in Marketing, Business, Communications, or a related field preferred, but equivalent experience, certifications, and demonstrated skills will also be considered.
• Experience working within an in-house marketing team is strongly preferred. Candidates should be comfortable thinking beyond campaign metrics to understand broader business objectives, lead quality, customer experience, and overall marketing performance.

Benefits

• Hybrid work flexibility
• 401(k)
• FSA
• HSA
• ESTA (Earned Sick Time Act)
• Health, dental, vision, and life insurance
• Paid time off
• Paid Holidays