Responsibilities

• Own day-to-day management and optimization of Amazon Advertising Sponsored Ads campaigns
• Develop campaign structures aligned to business priorities, category strategies, product lifecycle stages, and promotional events
• Manage advertising investment across campaigns by balancing business priorities, performance objectives, and responsible budget stewardship
• Monitor performance daily and proactively identify risks, trends, and growth opportunities
• Analyze performance across SKU, category, and portfolio levels
• Identify root causes behind performance changes, including media, content, pricing, promotions, inventory, and competitive factors
• Build and maintain reporting frameworks that connect media performance to broader business outcomes
• Partner with Sales, Merchandising, Content, and Demand Planning teams to ensure advertising strategies align with business priorities
• Design and execute testing plans across bidding, targeting, creative, assortment, and budget strategies
• Stay current on Sponsored Ads and broader retail media developments

Requirements

• Demonstrated hands-on experience managing Sponsored Ads advertising campaigns in a professional or internship setting.
• Proven experience managing meaningful retail media budgets and performance goals
• Deep understanding of Amazon marketplace advertising products
• Experience managing advertising for large product catalogs (100+ active SKUs preferred).
• Experience balancing advertising performance with responsible stewardship of marketing investment.
• Strong analytical skills with the ability to identify drivers behind performance trends
• Advanced Excel proficiency including pivots, lookups, filtering, and data analysis
• Experience translating data into recommendations for business stakeholders
• Strong written and verbal communication skills
• Ability to prioritize multiple initiatives in a fast-paced environment

Preferred

• Experience with Skai or similar retail media management platforms
• Experience in mattresses, furniture, home furnishings, or other large-item ecommerce categories (Amazon hardlines)
• Familiarity with Amazon Demand Side Platform (DSP) or additional retail media networks/DSPs
• Experience working directly with Amazon merchants, category teams, or supplier organizations
• Understanding of Amazon’s merchandising, promotional, and marketplace ecosystem
• Experience partnering with sales, merchandising, and ecommerce teams to drive business outcomes