Growth/Performance Marketing
Freehand
USA (Remote)
$91K/yr - $112K/yr (Est.)In-houseFull-timeSenior level4+ years exp.
1 day ago
Performance Marketing Specialist
Chicago, IL (Hybrid)
$60K/yr – $80K/yrMid Level4+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Assist performance marketing by translating business goals into full-funnel media plans and driving data-driven optimizations.
- Translate business goals into tactical media plans (awareness to conversion)
- Must-have: 4–5+ years of performance marketing, media strategy, or digital analytics
- Standout: Experience building audience segments in GA4 and using first-party data for targeting
Job Description
Responsibilities
- Translate business goals into tactical, full-funnel media plans (awareness → consideration → conversion)
- Assist in defining channel roles, budget allocation, and KPI frameworks
- Identify opportunities to improve reach, efficiency, and overall campaign performance
- Contribute to ongoing optimizations based on performance data and insights
- Build and manage audience segments within GA4
- Conduct funnel and pathing analysis to understand user behavior
- Support conversion tracking validation and troubleshoot measurement issues
- Analyze GA4, CRM, and media platform data to identify performance drivers, drop-off points, and optimization opportunities
- Translate data into clear insights and recommendations for campaign improvement
- Utilize first-party data, behavioral signals, and platform-native audiences
Morning Walk
A Performance Branding Company. Let's walk. Chicago l Milwaukee
Traffic Signals
Monthly Visitors
1.5K
Monthly Google Ads Budget
$12
Traffic Source Mix
Search
22.5%
Direct
52.2%
Referral
9.2%
Social
14.7%
Paid
1.3%
Headcount Trend
Current headcount: ~68
Marketing Team
Marketing Team Size
24 (35% of company)
Median Career Experience
25 years
Median Tenure
10 years
Marketing Roles Posted (Last 30 Days)
3
