Performance Marketing Specialist - Marketing Agency

Milwaukee, WI (Hybrid)

$60K/yr – $65K/yrMid Level1+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the end to end paid media engine with social and search, leverage AI to optimize ad copy, reporting, and audience research, and progressively expand into programmatic and TV/DOOH channels.

  • Growth Ownership: Run and optimize paid campaigns across Meta, LinkedIn, TikTok, Pinterest, and Google Ads, with weekly reporting and dashboards for multiple clients.
  • AI-Driven Execution: Apply AI tools for creative briefs, audience insight, trend analysis, and bidding to move faster and smarter.
  • Channel Expansion: Learn programmatic display, connected TV, DOOH, and Retail Media with senior-team support to broaden media mix over time.

Job Description

Responsibilities

  • You’ll run and optimize paid campaigns that are designed to perform and scale.
  • Manage day-to-day campaign execution across paid social (Meta, LinkedIn, TikTok, Pinterest) and Google Ads (Search, Shopping, Performance Max).
  • Launch campaigns, refine audiences, adjust budgets, and optimize based on performance trends.
  • Monitor pacing, KPIs, and account health across multiple client accounts.
  • Test new features, placements, bid strategies, and creative formats to keep improving results.
  • Manage ecommerce tracking, conversion events, catalog quality, and pixel/feed troubleshooting across Shopify, and coordinate Klaviyo integrations to align paid media and email retargeting.
  • Pull weekly and monthly performance reports with insights and recommendations, and keep dashboards accurate for every client.
  • Partner with the Digital Marketing Manager, Director of Digital, and creative team on strategy, creative testing, and client communication.
  • Use AI tools (ChatGPT, Claude, Gemini, and platform-native features like Meta Advantage+ and Google’s AI-powered bidding) for ad copy, creative briefing, reporting, audience research, and trend analysis.
  • Stay current on emerging AI features and proactively bring them to client accounts to work smarter and faster.

Requirements

  • 1–3 years of hands-on experience in paid social and paid search buying.
  • Strong experience with Meta Ads Manager and Google Ads.
  • Familiarity with Shopify and Klaviyo (required).
  • Solid understanding of ecommerce metrics (ROAS, AOV, CAC, LTV, CPAC).
  • Comfort using AI tools in a professional workflow. You don’t need to be an expert, just curious and proactive.
  • Strong attention to detail, data-driven decision-making, and the organization to manage multiple accounts in a fast-paced agency.
  • Excellent written and verbal communication skills.
  • Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent professional experience.

Preferred

  • agency or ecommerce experience; certifications like Google Ads, Meta Blueprint, or Klaviyo; UGC-driven creative testing or CRO experience; exposure to Programmatic, CTV, or DOOH; and a track record of using AI to improve advertising workflows.

Benefits

  • flexible PTO, medical insurance eligibility after 60 days, and an HSA with employer contribution (plus flexible work arrangements when possible)
Margle Media logo

Margle Media

Margle Media is a digital-only agency that excels in social media strategy, content creation, management, and measuring success across paid and organic activities on all social platforms.We are experts in vertical video and deliver "high quality, high cadence" video content that leverages cultural moments. Every single day, we find relevant trends and timely events to integrate content into.We understand the social landscape and how customers uniquely engage on each platform.We believe in actively engaging with followers and audiences to bring a personality to marketing.We’re a video-first partner.We’re fast - we catch trends on the same day.We’re entertainers - our point of view is that content should be entertaining enough to build brand fans for life (#BFFL) instead of one-time customers who redeem a coupon and never return.We believe in real-time content production and planned content strategies tied to seasonal and product-related business priorities.

Founded in 2017
Milwaukee, Wisconsin, USA
19 employees (10 in marketing)

Traffic Signals

Monthly Visitors
2.8K
Traffic Source Mix
Search
31.4%
Direct
51.7%
Referral
5%
Social
10.7%
Paid
1.2%

Headcount Trend

Current headcount: ~19

Marketing Team

Marketing Team Size
5 (26% of company)
Median Career Experience
13.5 years
Median Tenure
1.4 years
Marketing Roles Posted (Last 30 Days)
1