Responsibilities

• Work with manager to execute strategy for paid social and affiliate marketing channels according to business KPIs and YOY growth goals
• Analyze performance and data of managed channels on an ongoing basis to ensure optimal performance
• Procure advertising assets from other departments and modify to ad spec if necessary
• A/B test creative and bid strategies
• Create relevant advertising audiences using 1st and 3rd party data
• Assist with Instagram Shop features and direct checkout platform
• Partner with new affiliates, review and approve applications, and cultivate relationships with existing ones
• Create reports and documents that track and provide critical feedback regarding the effectiveness of marketing campaigns, activities, and promotions
• Implement marketing pixels and product feeds

Requirements

• Bachelor’s degree required
• Strong analytical skills and ability to work with large datasets to cut data a variety of ways
• Proficiency in: Word, PowerPoint, and presentation skills
• Strong Excel skills required
• Strong writing and communication skills
• Knowledge of premium and luxury fashion brands
• E-commerce apparel experience a plus