Performance Marketing Optimization Manager at U.S. Bank National Association | Minneapolis, MN | $105K/yr – $124K/yr

U.S. Bank National Association

Performance Marketing Optimization Manager

Minneapolis, MN (Hybrid)

$105K/yr – $124K/yrSenior Level6+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own paid channel optimization and CRO-driven experimentation, turning funnel diagnostics into actionable roadmaps that improve landing pages, applications, and downstream customer outcomes.

Focus on linking impressions, clicks, and applications to funded accounts and engagement.
Coordinate with Digital, Product, and Marketing Analytics to scale learnings across channels.

Job Description

Performance & Attribution: Analyze performance across paid marketing channels and funnel stages, linking top-of-funnel signals (impressions, clicks, applications) to downstream outcomes such as funded accounts, booked loans, adoption, engagement, and retention
Experimentation Roadmap: Develop the paid learning agenda and experimentation roadmap with stakeholders, prioritizing high-impact performance questions and informing tests across creative, audiences, offers, sequencing, channel mix, and post-click experience
CRO & Landing Page: Apply CRO principles to evaluating landing pages and applications from a paid marketing perspective, identifying conversion friction, drop-off points, and experience gaps
Insights & Roadmaps: Translate funnel diagnostics and test learnings into clear, actionable recommendations for landing page and application optimization in partnership with Digital and Product teams
Competitive & Benchmarking: Synthesize performance data, competitive trends, and industry benchmarks into performance optimization recommendations for paid channel leads and Product Marketing
Cross-Functional Collaboration: Partner with Marketing Analytics to ensure experimentation frameworks, measurement approaches, and learnings are consistent, scalable, and usable across paid marketing efforts

U.S. Bank National Association

3.5 Glassdoor

At U.S. Bank, we help millions of clients achieve their goals with a balance of best-in-class technology and human expertise tailored to individual needs. As the fifth-largest commercial bank in the United States, we’ve built a reputation for strength and stability across a diversified mix of businesses, including commercial and institutional banking, business banking, payments, wealth management and consumer banking. We’ve been named one of the World’s Most Ethical Companies® by the Ethisphere Institute and the most admired superregional bank by Fortune. In addition to thousands of branches serving consumers, U.S. Bank offers a complete suite of products, services and strategic partnerships for business. Within our Wealth, Corporate, Commercial and Institutional Banking division, we serve more than half a million clients across the country and around the world, ranging from wealthy individuals and families to the largest corporations, including 90% of Fortune 1000 companies.We’re also consistently recognized as a great place to work. We’re shaping our company culture with intention, focused on creating a workplace where it’s safe to speak up, share ideas and try new things. We’re proud to be recognized as a “Best for Vets” employer by the Military Times and included on Fair360’s (formerly DiversityInc.) list of Top 50 Companies for Diversity. U.S. Bank, NA. Member FDIC. Equal Housing Lender.

Founded in 1968

Minneapolis, Minnesota, USA

80K employees (1,757 in marketing)

www.usbank.com/index.html

59% recommend to a friend

65% CEO approval