Performance Marketing Manager/Sr. Analyst

New York City, NY (On-site)

$100K/yr – $140K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and optimize paid performance across channels while steering CRO for website and landing pages, tying experiments to revenue and guiding leadership on where to invest.

  • Own performance analysis and forecasting across paid media channels and revenue impact.
  • Lead CRO and landing page testing to lift conversions and revenue.
  • Present data-driven recommendations on channel investment and growth priorities to senior leadership.

Job Description

Responsibilities\n
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  • Own performance analysis and forecasting across paid media channels, surfacing trends, risks, and opportunities to inform strategy.
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  • Lead CRO initiatives across the website and landing pages, designing and executing experiments that improve conversion and revenue.
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  • Own website and landing page performance, driving a continuous optimization roadmap in partnership with relevant teams.
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  • Build and own performance forecasts and reporting frameworks that connect channel activity to revenue outcomes, giving leadership and the team clear visibility into what is driving growth.
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  • Drive paid media strategy across channels including Meta, Google, and emerging platforms, serving as the analytical voice for agency partners and internal stakeholders.
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  • Lead performance-grounded creative feedback to internal teams and external partners, developing creative briefs and ensuring messaging direction is driven by what is and is not converting.
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  • Own the testing and experimentation roadmap across paid channels, landing pages, and messaging, continuously designing and running experiments to drive incremental improvement.
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  • Translate performance data into clear creative iteration direction, ensuring paid creative is continuously refined based on what the data shows.
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  • Serve as a key analytical voice in strategic planning conversations, presenting data-backed analysis and recommendations directly to senior leadership and C-Suite to drive decisions on channel investment, audience targeting, and growth priorities.
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  • Own relationships with growth-relevant vendors and platforms, holding partners accountable to performance and ensuring tools are being fully leveraged.
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  • Generate and synthesize platform-level insights across paid channels, translating signals from ad platforms into actionable strategy for internal teams and agency partners.
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ONDO

ONDO socks use innovative fabrics traceable from seed to sewn, made with the highest-quality craftsmanship and committed to ethical manufacturing from suppliers with proven track records.

Founded in 2020
New York, New Mexico, USA
60 employees (14 in marketing)

Recent Ads

Traffic Signals

Monthly Visitors
86.3K
Monthly Google Ads Budget
$17.5K
Traffic Source Mix
Search
30.5%
Direct
58.6%
Referral
4.5%
Social
4.8%
Paid
1.4%

Headcount Trend

Current headcount: ~60

Marketing Team

Marketing Team Size
8 (13% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Last Raise
Pre Seed, 6 years ago

Funding History

  • Nov 2020
    Pre Seed

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