Performance Marketing Manager

Window Nation

Performance Marketing Manager – TV/Radio Required (B2C Lead Generation)

Howard County, MD (On-site)

$100K/yr – $125K/yrMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive multi-market performance marketing for Window Nation by optimizing channel mix, budgeting, and cross-functional collaboration.

Own multi-market performance and lead-gen optimization across channels.
Must-have: 5+ years marketing with leadership experience.
Standout: integrated TV, radio, digital and cross-functional partnerships.

Job Description

Responsibilities

Own multi-market performance: Monitor results by market/source/vendor; identify what’s working and what’s not; take action quickly.
Optimize lead generation at scale: Improve lead quality, conversion, and ROI through channel mix adjustments, targeting changes, offer testing, and vendor management.
Manage an integrated channel mix: Plan and optimize across TV, radio, digital (and ideally direct mail, events, partnerships, and PPL/third-party leads).
Make decisive spend decisions: Know when to shift budget , shut off underperforming sources , and test new sources (PPL vendors, new media partners, PR/community tactics).
Partner cross-functionally: Work tightly with Analytics on performance reporting; collaborate with Digital/Creative on localized assets; align with Sales and Events on lead quality and conversion; coordinate PR/community initiatives.
Budget management & pacing: Track spend by market and channel, maintain controls, and ensure investment remains efficient and ROI-focused.
Support new market launches: Coordinate localized launch campaigns, events, and readiness with internal teams and vendors.

Requirements

Bachelor’s degree in marketing, Business, or related field (MBA a plus)
5+ years of marketing experience
2+ years in a managerial or leadership role

Preferred

Experience preferred in home improvement, construction, or service-based industries
Strong understanding of local market dynamics and consumer behavior
Experience with performance marketing, analytics, and budget management
Advanced proficiency in PowerPoint, Excel, and Outlook
Strong cross-functional collaboration skills (digital, creative, PR, sales, vendors)
Excellent communication, organization, and project management skills
Experience with CRM and/or marketing automation tools

Benefits

Comprehensive benefits package, including medical, dental, vision, life insurance, and 401(k) retirement options
Paid time off
Growth opportunities within a rapidly expanding company
A collaborative, high-impact leadership culture where your contributions drive strategy and business outcomes.

Window Nation

At Window Nation, we know replacement windows. We’re third-generation window replacement experts who have been lucky to serve communities across the country for over fifteen years. We’re proud to be a family-owned business started by two brothers looking to help families improve their most important asset: their home. Since we opened our first showroom in 2006, our company has grown to include 22 showrooms across the country. We’re proud to be the third largest window replacement company in the United States – but we’re not stopping there. Our company continues to grow each year, and it’s all thanks to our team of dedicated, driven employees who make up The Nation.When you work at Window Nation, you’ll join a team of awesome professionals with hobbies ranging from screenwriting to rock climbing. We’re a Nation of foodies, music enthusiasts, talent scouts, costume makers, pilots, wine makers, community volunteers – oh, and we also sell and install windows and doors. No matter what you’re interested in, you’ll find your fit in The Nation. We don’t take your decision to start or further a career with us lightly – and we won’t let you down when you do.

Founded in 2006

Fulton, Maryland, USA

774 employees (162 in marketing)

www.windownation.com