Responsibilities

• Media buying: run all paid media on Meta for the program with targeting, testing structure, pacing, and optimization decisions.
• Creative strategy and copy: develop concepts, write hooks, script the funnel including ads, VSL, and book-a-call pages; direct-response copywriting at the core.
• Organic content integration: treat Instagram and YouTube as part of the client acquisition engine; translate winning angles into organic content and YouTube scripts.
• Coaching and leadership: run weekly group coaching for students, provide in-room feedback, and stay hands-on with the work without client-facing duties.

Requirements

• Media buying: You’ve run B2B paid media at a high level, national campaigns, six figures a month, hands-on in the account.
• B2B lead gen experience: agencies, coaching/info, or high-ticket services sold to businesses; B2B behavior differs from e-commerce.
• Deep Meta proficiency: you can read an account and extract insights without translation.
• Creative: direct-response copywriting strong enough to convert cold B2B buyers, with proven VSLs, ads, and book-a-call pages.
• Originality and POV: track record of fresh concepts and angles with clear outcomes; ability to brief the team on your vision.
• Coaching ability: explain why an ad works to less experienced teammates without jargon.
• Portfolio or work samples.
• Logistics: available 9am-6pm ET; located in the US or Canada.

Preferred

• Google Ads and YouTube Ads experience; not the primary channel but a plus for the team.
• AI-enabled workflow integration.
• Experience with organic content growth or building an audience.

Benefits

• What you’ll get
• Base plus performance-based $120K-$150K OTE with full medical, dental, and vision; paid time off; fully remote.
• Canada hires join as contractors paid in USD.
• Paid trial project to build the creative spine for an offer, including multiple angles, a VSL hook, and a strategic account readout.
• Direct access to the founders and real agency-level path exposure.