Performance Marketing Manager

Red Hook, NY (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize high-scale PPC across Google and Meta, driving ROAS and revenue while leading partnerships and data integrity; translate insights into quick-wins and scalable initiatives.

  • Own paid media strategy and structure across campaigns, bidding, and creatives.
  • Drive test-and-learn across audiences, landing pages, and messaging with GA4/tracking integrity.
  • Collaborate with external partners and internal teams to scale revenue and meet ROAS targets.

Job Description

Own paid media performance across Google Ads and Meta Ads, driving measurable ROAS, CPA, and revenue while scaling opportunities and maintaining data integrity.

  • Growth Infrastructure: Own paid media strategy and structure across campaigns, bidding, targeting, and creatives.
  • Testing & Optimization: Continuously test audiences, messaging, and landing pages to improve performance and efficiency.
  • Tracking & Attribution: Ensure GA4, pixels, CAPI, and data integrity; manage attribution and reporting.
  • Partnership Accountability: Primary point of contact for external contractors and agencies; align deliverables with standards and timelines.
  • Performance Communication: Prepare performance narratives, review results, and present optimization plans.
  • Innovation & Trends: Stay ahead of PPC trends, platform updates, and AI advancements to inform strategy.
Shero Commerce logo

Shero Commerce

Growing an eCommerce brand means constantly improving performance, lowering operating costs, and making every channel work harder.That’s where Shero comes in. We help brands migrate to Shopify, increase conversions, improve site speed, and get more from SEO, email, and paid campaigns.With teams in the US and Europe, we’ve supported hundreds of merchants through complex migrations and growth roadmaps. Our clients stay with us because we focus on what matters. Outcomes, not just output.If you’re looking for a partner who understands the pressure of hitting targets and scaling smart, let’s talk.

Founded in 2010
Red Hook, New York, USA
57 employees (7 in marketing)

Traffic Signals

Monthly Visitors
36.9K
Traffic Source Mix
Search
45.4%
Direct
38.5%
Referral
9.6%
Social
5.3%
Paid
0.8%

Headcount Trend

Current headcount: ~57

Marketing Team

Marketing Team Size
5 (9% of company)
Median Career Experience
12 years
Median Tenure
2.2 years