Responsibilities

• The opportunity Unity is looking for a sharp, data-driven SEM leader to own and scale our paid search programs across our B2B and B2C product lines. This is a high-impact, highly visible role sitting within our GTM Marketing org, working closely with integrated marketing, product, commerce and revenue teams to drive pipeline and growth through search.
• You'll lead strategy and execution for paid search — and collaborate cross-functionally with teammates running adjacent paid channels to ensure a cohesive, full-funnel approach.
• What you'll be doing
• Own SEM strategy, execution, and optimization across Google and Bing — including keyword strategy, bidding, ad copy, landing page alignment, and budget management
• Build and manage campaigns across multiple business units with distinct audiences and goals
• Define and report on SEM KPIs; translate performance data into actionable insights for marketing and business stakeholders
• Partner closely with performance marketing teammates on integrated paid media strategy — contributing your search expertise to broader channel planning conversations
• Work with content, demand gen, and product marketing to ensure message consistency from search ad to landing page
• Stay current on search trends, platform changes, and AI-driven search shifts (SGE, etc.) and bring those perspectives to the team

Requirements

• 5–8 years of hands-on SEM experience, with at least 2 years in both a B2B and B2C environment
• Deep expertise in Google Ads and Microsoft Advertising; strong grasp of attribution, bidding strategies, and campaign architecture
• Comfortable working with data — you can pull your own reporting, identify trends, and tell a clear story to stakeholders
• Familiarity with paid social and programmatic ecosystems; you don’t need to own them, but you know how search fits into the broader paid mix
• Strong communicator who works well in cross-functional, fast-moving environments
• Experience with Semrush, Profound, SA360

Preferred

• Experience with marketing automation and CRM platforms (Salesforce, Eloqua, or similar) a plus

Benefits

• Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program