Performance Marketing Manager, SEM + Bidding at Uber | New York, USA | $140K/yr – $156K/yr

Uber

Performance Marketing Manager, SEM + Bidding

New York, USA (On-site)

$140K/yr – $156K/yrMid Level3+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive paid search performance by building and optimizing bidding strategies across Google and Microsoft Ads, delivering measurable ROAS improvements.

Must-have: 3+ years of hands-on SEM campaign management with bidding optimization.
Standout: Strong track record of funnel improvement and ROI-driven results.

Job Description

Responsibilities

Develop, execute, and refine automated and manual bidding strategies across Google Ads, Microsoft Ads, and other paid search platforms SEM + PLAs.
Leverage smart bidding, portfolio strategies, and bid adjustments to maximize ROAS, CPA efficiency, or other KPIs.
Continuously monitor auction insights, impression share, and CPC trends to maintain competitiveness.
Implement and manage tracking pixels, tags, and data integrations (Google Tag Manager, Floodlight, GA4, Adobe Analytics, etc.).
Collaborate with engineering and analytics teams to ensure data pipelines are accurate and shareable across platforms.
Establish standardized data-sharing frameworks with stakeholders to drive transparency and unified performance measurement.
Build dashboards and reporting systems (Excel, Looker Studio, Tableau, PowerBI) for real-time SEM insights.
Deliver actionable insights and recommendations to leadership on spend allocation, funnel bottlenecks, and growth opportunities.
Build scripts to automate manual tasks.

Requirements

Bachelor's Degree in Marketing or an allied field.
3+ years of hands-on SEM campaign management with a focus on bidding strategies and performance optimization.

Preferred

Strong track record of improving funnel performance and driving measurable ROI.
Advanced knowledge of conversion tracking setup (Google Tag Manager, GA4, Floodlight, etc.).
Strong Excel/Sheets skills (pivot tables, advanced formulas, automation scripts preferred).
Experience with SQL or data querying is a plus.
Ability to analyze large datasets, identify trends, and translate findings into actionable insights.
Strong understanding of attribution models (last-click, data-driven, multi-touch).
Familiarity with A/B testing frameworks and statistical significance.
Experience supporting global campaigns
Demonstrated ability to manage projects and campaigns independently with minimal oversight.
Proactive mindset with strong critical thinking and the ability to solve problems without waiting for direction.
Highly organized with strong attention to detail, and a bias for action.
Experience at a brand, in-house marketing team, or direct-to-consumer business is highly preferred.

Benefits

All full-time employees are eligible to participate in a 401(k) plan.
You will be eligible for various benefits.
More details can be found at the following link benefits.

Uber

3.9 Glassdoor

We are Uber. The go-getters. The kind of people who are relentless about our mission to help people go anywhere and get anything and earn their way. Movement is what we power. It’s our lifeblood. It runs through our veins. It’s what gets us out of bed each morning. It pushes us to constantly reimagine how we can move better. For you. For all the places you want to go. For all the things you want to get. For all the ways you want to earn. Across the entire world. In real time. At the incredible speed of now.The idea for Uber was born on a snowy night in Paris in 2008, and ever since then our DNA of reimagination and reinvention carries on. We’ve grown into a global platform powering flexible earnings and the movement of people and things in ever expanding ways. We’ve gone from connecting rides on 4 wheels to 2 wheels to 18-wheel freight deliveries. From takeout meals to daily essentials to prescription drugs to just about anything you need at any time and earning your way. From drivers with background checks to real-time verification, safety is a top priority every single day. At Uber, the pursuit of reimagination is never finished, never stops, and is always just beginning.

Founded in 2009

San Francisco, California, USA

138K employees (2,351 in marketing)

www.uber.com

70% recommend to a friend

76% CEO approval