Responsibilities

• Paid Media Management: Plan, execute, and optimize paid search, social (Meta), and display advertising campaigns using social media platforms to drive traffic and conversions.
• Budget Management: Manage and optimize campaigns within seven-figure budgets, ensuring efficient allocation and maximizing return on ad spend (ROAS).
• Product Feed Management: Oversee product feed management, ensuring accurate and up-to-date information for various advertising channels.
• Performance Analysis: Analyze large data sets to measure performance, identify trends, and adjust strategies accordingly.
• Reporting: Develop and maintain regular reports on campaign performance, including multiple KPIs including ROAS, using Excel and other analytical tools.
• Strategy Development: Collaborate with the parts team to develop and implement comprehensive eCommerce marketing strategies.
• A/B Testing: Conduct A/B tests to optimize ad creatives, landing pages, and overall campaign performance.
• Stay Current: Keep up to date with industry trends, platform updates, and best practices in paid media and eCommerce marketing

Requirements

• Experience: 3-5 years of hands-on experience in paid search, Meta (Facebook/Instagram), and display advertising.
• Product Feed Management: Strong experience managing product feeds across multiple advertising platforms.
• Integrations & Tracking: Manage the technical setup of campaigns, including API integrations, keyword-level tracking, and pixel placement.
• Budget Management: Proven experience handling seven-figure ad budgets.
• Excel Skills: Intermediate to expert-level proficiency in Excel, with the ability to manage and analyze large data sets (pivot tables, VLOOKUP, advanced formulas, etc.).
• Analytical Skills: Strong analytical mindset with experience in using data to drive decision-making and optimize performance.
• Tools & Platforms: Familiarity with Google Ads, Meta Ads Manager, Google Analytics, and product feed management tools.
• Communication: Excellent written and verbal communication skills.
• Detail-Oriented: Strong attention to detail with the ability to manage multiple tasks and projects simultaneously.

Preferred

• Experience with eCommerce platforms (e.g., Shopify, Magento, BigCommerce).
• Familiarity with display advertising networks (e.g., Google Display Network, Criteo).
• Experience with data visualization tools (e.g., Data Studio, Tableau, Power BI).

Benefits

• Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits.
• Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear
• Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers
• Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide