Responsibilities

• Own paid search, paid social, retargeting, review site capture, and landing page testing for high-intent demand and targeted mid-market plays
• Build and manage a disciplined paid engine focused on qualified pipeline, not low-quality form fills
• Support enterprise motion where performance is effective, including retargeting, intent capture, event surround, competitor terms, review platforms, and select account clusters
• Lead conversion optimization across landing pages, forms, offers, and nurture entry points
• Manage media budget allocation, pacing, and performance reporting in partnership with Marketing Ops
• Continuously evaluate performance, cut underperforming spend, and reallocate toward channels driving qualified pipeline
• Partner closely with content to ensure paid programs are supported by strong offers and high-converting destination pages
• Partner with Sales and GTM teams on the definition of quality to ensure channel optimization reflects intended pipeline outcomes

Requirements

• A B2B performance marketer with experience in long, complex SaaS sales cycles, not just low-consideration lead generation
• Strong judgment in paid search and LinkedIn, with a clear understanding of where each channel drives real impact
• Deep understanding of retargeting, review platforms, and landing page experimentation in an enterprise context
• Commercially sharp, with the ability to prioritize pipeline quality over vanity metrics like CPL
• Comfortable operating with imperfect data while maintaining high standards for measurement and rigor
• Able to think beyond channels, with a strong grasp of funnel dynamics and buying intent
• Collaborative operator who works closely with GTM and Content team, not in silos
• Based in Salt Lake City with right to work in the USA (visa sponsorship not available)

Preferred

• Experience supporting both enterprise capture and mid-market demand.

Benefits

• Product with clear, real-world differentiation
• High-bar environment focused on execution, learning, and continuous improvement
• Work alongside a highly competent, top-tier team, including professionals from Y Combinator, ex AWS, and Palantir
• Enjoy a low-bureaucracy environment, minimal meetings, and an asynchronous communications culture